Deductions are a huge drain on your finances. Not all are valid. They can derail and even bankrupt your brand placing a huge burden on your cash flow while negatively impacting all aspects of your business.

It’s estimated that 25% of a brand's gross sales are tied to their trade promotion budget. The challenge is that over 70% of all trade spending is wasted or ineffective. Knowing how to maximize each and every promotional opportunity is critical to your long-term survival as a brand.

Deductions play a big part in this.

Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and more!

Let's face it, retail is “pay to play” and big brands have a substantial unfair competitive advantage. You feel like the deck is stacked against you and for good reason – but it doesn't need to be.

What if I told you that there was a better way? What if I told you that you were not alone and that even the big brands struggle with this? It's true – and I have first-hand knowledge working with hundreds of retailers as well as big and small brands in every stage of development.