Hi, I’m Dan Lohman  

I teach brand owners, entrepreneurs, founders, and their teams how to save time and money with proven strategies to grow sustainable sales and profits.  

Over 80% of natural brands fail within the first year – I am committed to change that!

The result is getting your products onto more store shelves and into the hands of more shoppers.

Dan Lohman

Natural Industry Strategic Advisor

Ready to take your brand to the next level and beyond?

Choose from below to get actionable, momentum-building advice strategically paired with your current stage of growth

Start Strong

How to build a lucrative brand list that shoppers want to buy. 

Free resources to help you build a healthy foundation for your brand.

Scale Fast

Proven strategies and tactics to add rocket fuel to your growth, some courses are free. Level-up your skills and become an invaluable, trusted, respected retail partner.

Sell More

Expert help and guidance to give you a significant and sustainable competitive advantage. Schedule a free 30-minute consultation to learn how to make that happen.

If you want to compete at the level of big brands, you need to be at their level.

                      Not sure where to start?  

                      How can I help?

Download One Of My Powerful Brand Building Guides To Amplify And  Accelerate Your Sales And Profits

The Essential New Item Checklist – The Recipe For Success

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.

Trade Management Essentials To Grow And Scale Your Brand

Trade marketing includes everything required to promote your brand. It’s your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits

Brand Secrets and Strategies Podcast

Ever wish you could get expert advice to build and scale your brand?  Now you can!

CEO’s, industry thought leaders, and founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn from the experts! 

Check out my new YouTube channel also

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!” “Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

I provide actionable insights and strategic solutions to innovative and disruptive brands seeking a significant competitive advantage. With over 25 years of experience as a category management expert, speaker, trainer, author, and industry thought leader, I am passionate about Empowering Brands and Raising The Bar. 

Empowering Brands | Raising The Bar

Ever wish you just had a roadmap?  Well now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week.  You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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