Hello and thank you for joining us today. This is the Brand Secrets and Strategies Podcast #194

Welcome to the Brand Secrets and Strategies podcast where the focus is on empowering brands and raising the bar.

I’m your host Dan Lohman. This weekly show is dedicated to getting your brand on the shelf and keeping it there.

Get ready to learn actionable insights and strategic solutions to grow your brand and save you valuable time and money.


Welcome. I was recently asked if I could please put the 8 Proven Strategies To Maximize Trade Marketing ROI And Increase Brand Awareness on the podcast, last weeks free webinar. So, while I don't put every single free webinar on YouTube or on the podcast this one I decided to make an exception because it got a lot of great feedback from people people asking me to make it available and because there's so much great information. And the best part is a really cool tool you want to check out. So today's free downloadable guide is actually that tool.

I always include one free downloadable guide for you that you can inside up and make your own. One that you can use to grow sustainable sales. Well, this week my free gift to you is the Trade Promotion ROI Calculator and you can get there by going to my website and don't worry there are instructions on how to use it. So, now you have the ability to go in and measure the effectiveness of your promotions. This is one of the core things I talked about are today's free webinar, today's podcast. And in all honesty you're probably still going to want to go check out the YouTube video when you get an opportunity. But for those people who are really busy on the go all the time, this is a great way to consume the valuable insights that I shared on the webinar.

Remember the goal here is to get your product under more shelves and into the hands of more shoppers and a big part of that is by helping you more effectively manage your promotional budget. More effectively helping you identify who your target customers is, and how you can avoid the wasteful trade spending that every brand deals with - even the big brands. If you like the podcast do me a favor share it with a friend and help me raise the bar in this industry. Now here's the live webinar recording.

I really appreciate your being here for making time. This is why do this. To help out and to give back. You can learn more about this tool on the podcast web page and get the podcast show notes at And while you're there, don't forget to check out the new free Trade Promotion ROI Calculator and the free webinars series. You'll get the complete calendar on the events page of my website. Thank you for listening and I look forward to seeing you

Thanks again for joining us today. Make sure to stop over at for the show notes along with more great brand building articles and resources. Check out my free course Turnkey Sales Story Strategies, your roadmap to success. You can find that on my website or at Please subscribe to the podcast, leave a review, and recommend it to your friends and colleagues.

Sign up today on my website so you don’t miss out on actionable insights and strategic solutions to grow your brand and save you valuable time and money.

I appreciate all the positive feedback. Keep your suggestions coming.

Until next time, this is Dan Lohman with Brand Secrets and Strategies where the focus is on empowering brands and raising the bar.

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FREE Trade Promotion ROI Calculator:

Click Here To Maximize Sales And Profits

Trade Management Essentials – Strategies To Grow And Scale Your Brand

Trade marketing includes everything required to promote your brand. It’s your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.

Empowering Brands | Raising The Bar

Ever wish you just had a roadmap?  Well now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week.  You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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