If you’re a natural food brand, you’re in the right place.


The Complete Retail Solved Blueprint to Confidently Grow and Scale your natural food and beverage brand. Become a Beloved Brand!

Industry Experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business. 

Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores.

Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits.

The Brand Secrets and Strategies podcast is an audio natural products accelerator/incubator for all food and beverage brands, real food brands, food startups, emerging brands, health-focused brands, and natural retailers. It teaches food entrepreneurs proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf. 

Your Brand Secrets And Strategies podcast host and brand strategist is Daniel Lohman. Hit subscribe and get ready to take your natural foods brand to the next level and beyond.
Empowering Brands | Raising The Bar

Watch this 1min snippet with Gail Becker – CAULIPOWER

Here's why you should listen – brand-building success strategies and much more! 


Brand Secrets and Strategies – Retail Solved Podcast

Ever wish you could get expert advice to build and scale your brand?  Now you can!

CEO’s, industry thought leaders, food entrepreneurs, and founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn from the experts! 

Check Out The Episodes Here

  Check out my new YouTube channel

“I was one of the three people who created the discipline of Category Management in the early 1990s and subsequently upgraded it to CatMan 2.0 in 2017. During my long association with the category management community, no one has been a more consistent, creative or committed contributor to the discipline than Dan Lohman. His work especially with the natural, organic and heathier foods community has been nothing short of inspirational because he has adapted the principles of category management and its collaborative ethic to a community which does not have all of the data advantages that large conventional manufacturers and retailers have. Dan's lifelong focus on helping companies in this increasingly important and growing segment benefit from the concept of category management has helped more companies succeed than even he realizes”

Gordon Wade, Industry Thought Leader And An Original Category Management Creator


“Dan has keen insights into both the plant-based and natural foods markets, derived from a lifetime of experience. He brings a unique understanding of what makes brands tick and how they can take advantage of undeveloped trends and is a great interviewer!”

Seth Tibbott, Founder, And Chairman, Tofurky


“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce


“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!” “Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru,, Spoon Guru, host USFRA’s Farm Food Facts podcast


“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast shed light on getting to shelf … it’s working for HonestTea and BeyondMeat”

Seth Goldman, Honest Tea, and Beyond Meat 


“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

Bill Bishop, Chief Architect, Brick Meets Click, and Williard Bishop Consulting


“Daniel is the foremost expert in brand building in today’s marketplace. Daniel’s common sense approach to helping all companies from small to large become successful in a sound process. Daniel provides passion and intelligence to ensure your success in every retail format. Daniel provides sound strategies to guide your brand for increasing, profitable sales. I’ve been a follower of Daniel’s for years, I feel his process makes sense in today’s competitive business environment.”

Michael J. O’Donnell, The Belmullet Food and Beverage Group, LLC

Choose your favorite Episode from the list below

Press Play To Listen To The

Select any episode you want on the player 






Subscribe on iTunes TODAY by clicking on    to the right of the play button 

 Show notes available on blog

Search to choose your favorite episode!


Episodes that are now live – listed below.  Other episodes will be released in the next few weeks.  

Be the first to know when the next podcast is ready for you to listen to.

Just click the button below to subscribe to my FREE RESOURCES and newsletter.