Speaking  Training  Webinars

Scroll down to see the FREE Webinar schedule below, to register, and links to select replays.

Energizing audiences with actionable ideas and strategies that matter – solutions participants can easily adopt and fully implement to drive sustainable sales.  Each presentation is customized to meet your event’s objectives including trade shows, networking events, workshops, webinars or conferences.

If you would like me to speak at your upcoming industry meeting, please send details to: Dan@CMS4CPG.com

Presentation Topics:

   Merchandising strategies that help you stand out on the crowded shelf

   Category Management for entrepreneurial brands and retailers

   Growing sales with natural organic

   How to future proof your brand

   Save valuable time and money with creative problem solving strategies that grow sales

   Make better decisions using actionable insights

   Custom topics to meet your specific needs

I am the first person certified at the highest level of Category Management Proficiency – Certified Professional Strategic Advisor (CPSA)


Helping Brands Learn How To:

Click Here Learn About Advanced Training

   Gain a significant competitive advantage while boosting sales and profits

   Understand the advanced business strategies and insider secrets the big brands use

   Achieve and exceed your goals and objectives with scorecards

   Identify key opportunities to expand your distribution

   Improve your merchandising to build a healthy foundation to grow your brand

   Leverage KPI’s to benchmark and measure your success

   Grow your brand across multiple channels in any economy

   Avoid common pitfalls when planning your merchandising strategy while avoiding out-of-stocks

   Maximize your relationship with your brokers, distributors, and retailers

   Help retailers increase shopper traffic and drive profitable sales more effectively

   Understand the critical components and impact of a successful promotion

   Eliminate wasted spending and stop allowing your brand to be treated like an ATM machine

   Maximize best practice retail strategies and become a category leader

   Create a compelling selling story that will get your brand on the shelf and keep it there

   Make sense of all the data to increase your ROI

   Understand the importance of fact-based selling and go beyond standard canned topline reports

   Capitalize on actionable insights and strategic solutions to grow your brand

Brands Who Trust Brand Secrets And Strategies – Partial List

Future Events

A special thanks to my partners in this free webinar series

Please support them and thank them for helping me raise the bar in natural

How To Explode Brand Sales With The Right Strategic Investor – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Stu Strumwasser, Green Circle Capital Partners LLC
Partnering with the right investor can explode sales and profits but not all investors are equal. Choosing the right strategic investor is critical to your longterm success. It should be a collaborative partnership that aligns with the customers who buy your products. A huge bonus for the brand is partnering with advisors that can provide proven resources and strategies beyond what the brand could afford on their own. This is the ideal investor relationship that every brand should work toward.

Conversely, choosing the wrong investor that is more focused on their topline growth can derail and even sabotage your future. Learn the difference and why this matters.

7/17/2020 9AM MST  (11 EST)    
Register Here Now!

How To Explode Sales During A Pandemic – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Adam Hertel, Summit Sales Consulting
As we all adjust to the new normal, brands are looking for a secret weapon to help give them an edge. The competitive landscape has changed dramatically leaving many brands and retailers struggling to remain relevant. Consumers are getting comfortable with online shopping making it more difficult for brands to get discovered. Throwing more money at promotions is not sustainable and cookie-cutter strategies no longer help. What if there was a better way? What if there was a way to level up your go-to-market strategy and instantly level the playing field with bigger more sophisticated brands? That’s the topic of this week’s free webinar. This is for any brand wanting to grow sustainable sales tomorrow and beyond.

7/10/2020 9AM MST  (11 EST)    
Register Here Now!

How To Get Your Brand On Store Shelves And Into The Hands Of Shoppers – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Nothing happens until someone buys your products and shoppers can’t buy them if they can’t find them. Make it easier for customers to find and buy your brand! There is a difference between the Canadian and the US organic shopper. Knowing this will give you a competitive advantage – what you need to know. This is the presentation I was to give at the Canadian Organic Trade Association Breakfast at The Natural Products Expo West 2020 show.

7/3/2020 9AM MST  (11 EST)    
Register Here Now!

Past Events

How are natural CPG leaders adapting to the new retail environment? – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Jessica Malach, Social Nature

Insights from 200+ Natural Products Industry Leaders Plus Consumer Shopping Trends post-COVID. Top marketing strategies, shifts in channel strategy, trade/shopper marketing spending by company size & what brands are doing to be more competitive in the digital environment. Plus highlights on DTC consumer trends from Social Nature’s study of 2,500+ consumers in USA/Canada that will cover — top online shopping channels and drivers of loyalty, top categories purchased & barriers to purchase online, and most important aspects for choosing delivery service to help you better navigate your online marketing efforts!

6/26/2020 9AM MST  (11 EST)   Click Here To Watch The Replay!

How To Maximize The REAL Value Of Your Brand – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Eric Skae, The Bricktown Group

A lot of brands rely on cookie-cutter strategies, the same your competitors use. There is a better way to grow and scale your brand. Having proven tactics executed by an industry expert can explode your sales and profits. It begins with assembling the right high-performance team, a deep understanding of your customer and the market, and flawless execution at every step. This requires an expert with a proven track record, high standards, and attention to detail. 

This is your best secret weapon. Learn why this matters and how this can help you explode sales and profits. 

6/19/2020 9AM MST  (11 EST)  Click Here To Watch The Replay!

Leveraging Wisdom to Unlock the Full Potential of Your Leadership and Brand  – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Brad Barnhorn
Great leaders are uniquely able to combine a clear strategic perspective and leadership foundation built on their past experience/learnings of how to successfully build a business combined with the nimbleness of being able to adapt and evolve themselves and their business to the challenges and opportunities of the present moment and constantly arriving future.  Navigating this journey requires a special blend of intellectual intelligence and emotional intelligence that allows the full potential of a leader and a brand to be unlocked.  A favorite proverb of ancient wisdom says “If you want to go fast, go alone. If you want to go far, go together.” Nothing is more true, especially in the natural foods world. Entrepreneurial leaders need every advantage to build great companies and Entrepreneurial brands need every advantage to differentiate themselves and stand out on a crowded shelf.

Strong Board members and Advisors can be incredibly valuable of a team that can go far as it goes together.  In his work partnering with high-performance CEOs and leading brands as a Board Member and guide on the company scaling journey, Brad Barnhorn’s mission is to unlock that full leadership and brand potential to drive current and future success … and make it a fulfilling and enjoyable journey along the way.  Drawing from his own entrepreneurial success in building the fresh juice category through to his Board work with highly successful natural brands including Simple Mills, Kevita, Health Warrior, Country Archer, Rhythm Superfoods, RightRice, Chameleon Cold Brew, and Krave among others, join us as we explore with Brad a range of leadership, business and brand building insights, and perspectives to support you on your own journey to go far … and maybe even to go fast at the same time!

6/12/2020 9AM MST  (11 EST)  Click Here To Watch The Replay!

8 Proven Strategies To Maximize Trade Marketing ROI – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Retail is pay to play. Trade marketing represents everything required to get your product into shopper’s hands. It is typically the single largest line item on a company’s income sheet representing about 25% of your gross sales and yet over 70% is wasted – more in natural. Would you like to know proven strategies to reduce wasted promotional spending and gain a competitive edge, even with big brands? That’s the focus of this free webinar.

6/5/2020 9AM MST  (11 EST)  Click Here To Watch The Replay!

How To Grow Sustainable Sales With Plant-Based Solutions Shoppers Want – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Daniel Karsevar, Plant-Based Solutions
Food supply issues are in the news daily. Shoppers are looking for alternatives to animal-based proteins and nutrients. Plant-based products are more relevant to retailers today than ever.

There is a lot of confusion about how to merchandise and sell plant-based products before the pandemic. We need to get this right and make it easier for your shoppers to find and buy plant-based products. Learn creative actionable strategies to elevate the plant-based revolution beginning with meeting the needs of the growing segment of flexitarian shoppers.

5/29/2020 9AM MST  (11 EST)  Click Here To Watch The Replay!

How The Pandemic Is Changing Retail & How To Remain Relevant To Shoppers – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Phil Lempert, The Supermarket Guru
No one knows what the future holds and what the retail landscape will look like tomorrow and beyond. We all still need to eat and food retail plays a critical role in how we shop and feed our families. That begins with brands and retailers partnering to make the shopper journey convenient, easy, and friendly.

Hear from the experts and get firsthand actionable insights and creative strategies that are helping brands and retailers remain connected to their communities and the shoppers who love them.

5/22/2020 9AM MST  (11 EST) Click Here To Watch The Replay!