Hello and thank you for joining us today. This is the Brand Secrets and Strategies Podcast #193

Welcome to the Brand Secrets and Strategies podcast where the focus is on empowering brands and raising the bar.

I’m your host Dan Lohman. This weekly show is dedicated to getting your brand on the shelf and keeping it there.

Get ready to learn actionable insights and strategic solutions to grow your brand and save you valuable time and money.


The strength of your brands is tied to the community you attract. That’s even more relevant today given the protests & the pandemic. They unite us & give voice to the marginalized and the underserved. They transform & lift us up. Strategies to lead

Welcome. I want to talk to you about community. It's something that is near and dear to my heart. It's a topic that I talk about a lot on this on this podcast. The point is this it's your community that helps people come into your brand and discover your brand. You can leverage your community to help sell your brand. In other words put your core customers it to work for you evangelizing your product talking your products up and sharing them with their friends.

That's the strength of a community. In addition to that, having a robust community to help support you. To answer questions, your most pressing bottlenecks, and things that that are keeping you up at night. The things that are going to help you grow and thrive. That's another core benefit of having a community. In other words, let's say you want to move your business to a online profile, how do you do that who do you call for help? That's what this podcast is episode is about today. You're going to listen to Alex who is doing a great job in building a community. He reached out to me and I was impressed by his community building efforts and the ways he is structuring the community. The way that he's going above and beyond to provide real value and to help encourage others to provide real value in the community as well.

As always thank you for listening this podcast. It’s about you and it's for you, In appreciation for your time there is a free downloadable guide for you at the end of her podcast episode one that you can use to grow sustainable sales and compete more effectively with. Remember the goal here is to get your product onto more store shelves and into the hands of more shoppers. Now here's Alex

I want to thank Alex for coming on the podcast today for sharing his insights and for talking about community and the importance of having a robust community to support. I will put a link to Alex and all his platforms on the show notes and on the podcast web page. This week's free downloadable guide as the New Item Essential Checklist. This is what every brand needs to have in place as they start to build their community. In other words, these are the foundational elements that you need to have in place to be able to support your brand to be able to build your community around your brand. I'll be certain to put a link to that in the podcast show notes and you can get there by going to Thank you for listening and as always. I look forward to seeing you in the next episode.

Creating A Brand.

Thanks again for joining us today. Make sure to stop over at for the show notes along with more great brand building articles and resources. Check out my free course Turnkey Sales Story Strategies, your roadmap to success. You can find that on my website or at Please subscribe to the podcast, leave a review, and recommend it to your friends and colleagues.

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Until next time, this is Dan Lohman with Brand Secrets and Strategies where the focus is on empowering brands and raising the bar.

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New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.

Empowering Brands | Raising The Bar

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