About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
3 12, 2019

SECRETS 155 What is trade marketing and why does it matter With Kurt Kaiser From ViaggioTrade

By |2019-12-03T14:18:14-07:00December 3rd, 2019|Podcast, Trade Marketing ROI Increase|

Trade marketing includes everything required to get your brand into shoppers hands. It represents 25% of your gross revenue and yet over 70% is wasted or ineffective. Learn how to maximize each and every selling opportunity to grow your natural brand. Here are some statistics that every brand needs to be [...]

26 11, 2019

SECRETS 154 How To Be An Authentic Brand With A Soul With Emily Soccorsy And Justin Foster From Root + River

By |2019-11-26T09:50:54-07:00November 26th, 2019|Brand Engagement, Podcast|

Your brand is a persona of your company and all that includes. Shoppers appreciate authentic brands that align with their values. Your brand is a culmination of the leadership decisions and choices that the company makes, of the people within the brand.  In today's show, we're going to talk about how [...]

19 11, 2019

SECRETS 153 How To Become An Indispensable Brand With Mitch Duckler From FullSurge

By |2019-11-22T21:15:46-07:00November 19th, 2019|Brand Engagement, Podcast|

Every brand wants to be indispensable, something customers can’t live without. This requires a deep connection with shoppers that begins with having an intimate awareness and knowledge of their needs and wants. Brand positioning equals shopper perception. We spend a lot of time on this podcast talking about the importance of [...]

12 11, 2019

SECRETS 152 Food Biz Success Strategies With Sari Kimbell From Food Business Success

By |2019-11-12T20:44:05-07:00November 12th, 2019|Podcast, Sales Funnel Magnification|

Building a healthy foundation for your brand is the critical first step. It can determine how effectively you grow and scale. Leveraging the power of a community, especially a farmers market, can provide you with invaluable insights others overlook. I spend a lot of time on this podcast talking about what [...]

5 11, 2019

SECRETS 151 Full Circle Sustainability – Sales Success Customer First Strategies With Mike Forbes From Alter Eco

By |2019-11-12T20:45:07-07:00November 5th, 2019|Podcast, Trade Marketing ROI Increase|

Knowing your numbers & having a solid strategy to manage your trade marketing will level the playing field & give you a sustainable competitive advantage. It begins with customer first strategies that align your brands values with shoppers through story. Welcome, there's a hard way and an easy way to do [...]

29 10, 2019

SECRETS 150 Creative Produce Solutions – Building Blocks For The Products You Love With Kristyn Lawson From Krissy Farms

By |2019-11-12T20:46:08-07:00October 29th, 2019|Brand Engagement, Podcast|

Have you ever wondered how things are made? We are all extremely curious but few truly understand where their food comes from and how it’s grown. Produce is the primary building blocks of all we consume. Better ingredients equal better quality and taste. As an industry, we do a really good [...]

22 10, 2019

SECRETS 149 Building A Solid Framework For Sustainable Brand Growth With Katie Mleziva From Real Food Brands

By |2019-10-22T14:32:38-06:00October 22nd, 2019|Podcast, Sales Funnel Magnification|

You can learn a lot from big brands when it comes to process and strategy. The frameworks they adopt and use have proven to be instrumental in their success. They are the foundation you need to have in place to grow sustainable sales tomorrow and beyond. Welcome and thank you for [...]

15 10, 2019

SECRETS 148 Edible Upcycling, Finding New Uses For Food “Waste” With Dan Kurzrock From ReGrained

By |2019-10-15T17:25:02-06:00October 15th, 2019|Podcast, Product Performance|

Food waste and recycling are both hot topics. A big part of that is reducing and then finding new uses for “waste”. Edible upcycling in an ingenious way to convert discarded bi-products and convert them into a new high fiber high protein food ingredient. Welcome. Have you ever heard the term [...]