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Brand Engagement

Shoppers can’t buy with they can’t find! Not having your core products available where consumers shop dilutes your brand and exposes it to being delisted, confuses shoppers, and reduces your promotional effectiveness. Understand your brand’s key performance indicators (KPI’s) to avoid cannibalizing your own brand’s success.  A compelling assortment is critical to your brand’s overall health.

26 11, 2019

SECRETS 154 How To Be An Authentic Brand With A Soul With Emily Soccorsy And Justin Foster From Root + River

By |2019-11-26T09:50:54-07:00November 26th, 2019|Brand Engagement, Podcast|

Your brand is a persona of your company and all that includes. Shoppers appreciate authentic brands that align with their values. Your brand is a culmination of the leadership decisions and choices that the company makes, of the people within the brand.  In today's show, we're going to talk about how [...]

19 11, 2019

SECRETS 153 How To Become An Indispensable Brand With Mitch Duckler From FullSurge

By |2019-11-22T21:15:46-07:00November 19th, 2019|Brand Engagement, Podcast|

Every brand wants to be indispensable, something customers can’t live without. This requires a deep connection with shoppers that begins with having an intimate awareness and knowledge of their needs and wants. Brand positioning equals shopper perception. We spend a lot of time on this podcast talking about the importance of [...]

29 10, 2019

SECRETS 150 Creative Produce Solutions – Building Blocks For The Products You Love With Kristyn Lawson From Krissy Farms

By |2019-11-12T20:46:08-07:00October 29th, 2019|Brand Engagement, Podcast|

Have you ever wondered how things are made? We are all extremely curious but few truly understand where their food comes from and how it’s grown. Produce is the primary building blocks of all we consume. Better ingredients equal better quality and taste. As an industry, we do a really good [...]

13 08, 2019

SECRETS 139 Explosive Growth – The Result Of A Solid Brand Position With Suzie Yorke of Love Good Fats

By |2019-08-13T13:34:01-06:00August 13th, 2019|Brand Engagement, Podcast|

It’s impossible to hit a target you don’t aim for and yet that’s what most brands do. A well defined brand position can explode sales. Hear how Suzie NAILED her target and disrupted a category. Learn how you can do the same with the right resources. Welcome. If you've been listening [...]

6 08, 2019

SECRETS 138 Cultivating Your Future Customers With Nona Evans of Whole Kids And Whole Cities Foundation

By |2019-08-06T14:23:11-06:00August 6th, 2019|Brand Engagement, Podcast|

When should you begin nurturing your future shoppers? While they are young. Food impacts every aspect of our lives. Children are our future and there is nothing more important than ensuring they have every advantage and that begins with healthy nutrition.  Welcome. Today's story is about you. It's about your future, [...]

30 07, 2019

SECRETS 137 The Future Of Retail With Walter Robb of Stonewall Robb and Whole Foods Market

By |2019-08-06T13:43:41-06:00July 30th, 2019|Brand Engagement, Podcast|

Before you can appreciate where you’re going, you need to know where you’ve already been. Natural has an inspirational history that continues to flourish. It has helped to explode growth and create potential solutions to some of our biggest challenges. Welcome, would you like to know what the future of retail [...]