Brand Engagement Archives | Page 2 of 4 | BRAND SECRETS AND STRATEGIES

Brand Engagement

Shoppers can’t buy with they can’t find! Not having your core products available where consumers shop dilutes your brand and exposes it to being delisted, confuses shoppers, and reduces your promotional effectiveness. Understand your brand’s key performance indicators (KPI’s) to avoid cannibalizing your own brand’s success.  A compelling assortment is critical to your brand’s overall health.

6 08, 2019

SECRETS 138 Nona Evans With Whole Kids & Whole Cities Foundation, Cultivating Your Future Customers

By |2020-04-05T15:42:33-06:00August 6th, 2019|Brand Engagement, Podcast|

When should you begin nurturing your future shoppers? While they are young. Food impacts every aspect of our lives. Children are our future and there is nothing more important than ensuring they have every advantage and that begins with healthy nutrition.  Welcome. Today's story is about you. It's about your future, [...]

30 07, 2019

SECRETS 137 Walter Robb With Stonewall Robb & Whole Foods Market, The Future Of Retail

By |2020-04-05T16:14:00-06:00July 30th, 2019|Brand Engagement, Podcast, Video|

Before you can appreciate where you’re going, you need to know where you’ve already been. Natural has an inspirational history that continues to flourish. It has helped to explode growth and create potential solutions to some of our biggest challenges. Welcome, would you like to know what the future of [...]

18 06, 2019

SECRETS 131 Josh Tabin With Wild Zora & NatchCom, Profitable Digital Brand Building Strategies

By |2020-04-05T17:01:02-06:00June 18th, 2019|Brand Engagement, Podcast|

Digital strategies can add rocket fuel to your sales growth. They can give you more runway helping you compete at a much higher level. Traditional retail is expensive & it’s pay-to-play. A blended strategy makes it easier for shoppers to find your brand. We spend a lot of time talking about [...]

21 05, 2019

SECRETS 127 Fred Hart With Interact Boulder, Your Branding Must Convey Your Promise & Commitment To Excellence

By |2020-04-05T20:55:10-06:00May 21st, 2019|Brand Engagement, Podcast|

Your branding needs to be an extension of your product. It must be memorable and install trust and confidence. It should stand out on a store shelf, be recognizable from a distance and be able to sell itself even in the absence of good copy. Today's podcast focus is about your [...]

14 02, 2019

SECRETS 113 Tim Forrest With Tim Forrest Consulting, The 9 Essential Pillers With Sales Success

By |2020-04-06T13:36:10-06:00February 14th, 2019|Brand Engagement, Podcast|

The blueprint to growing a successful brand includes 9 important foundational elements brands cannot afford to overlook. They are the building blocks that help brands get their products onto more retailer shelves and into the hands of more shoppers. Every architect or contractor knows that the strength of any building lies [...]

12 11, 2018

Packaging that will get a product purchased

By |2019-03-22T18:48:30-06:00November 12th, 2018|Brand Engagement|

Packaging is the face of your brand. Not only does it identify your product on the shelf, but also tells the consumer a lot about the product inside. Your packaging should clearly communicate everything you want your brand to represent: quality, health, integrity, uniqueness, etc. Packaging can do a lot more for your brand than [...]

16 10, 2018

SECRETS 92 David Benzaquen With Plant Based Solutions & Ocean Hugger Foods, What’s Behind The Hottest Trend In Retail

By |2020-04-07T17:56:53-06:00October 16th, 2018|Brand Engagement, Podcast|

Plant based foods are driving sustainable sales growth across almost every category. Consumers are looking for healthy alternatives to their favorite foods and plant based brands are filling that void. The purpose of today's story is to share with you the hottest trend in all of retail and dispel the many [...]

2 09, 2018

Build brand health by networking at trade shows and industry events

By |2019-03-22T19:30:40-06:00September 2nd, 2018|Brand Engagement|

Brand health is the strength of your brand.  It’s calculated by the amount of trust and confidence consumers have in it.  It’s measured by your distribution and your sales - your ACV (all commodity volume).  Effectively it's what you take to the bank.  Tradeshows and industry events that align brands with retailers can help [...]

30 07, 2018

The natural channel, innovation that focuses on real consumers

By |2019-03-22T19:51:24-06:00July 30th, 2018|Brand Engagement|

New healthy focused product innovation is the fuel that's growing natural product sales. The natural channel is the R&D of the entire healthy better-for-you industry.  This is because natural brands and retailers have a close personal relationship with their core shoppers. Thousands of new products are launched every year with most of them failing.  I’ve [...]

10 07, 2018

SECRETS 66 Marshall & Elliott Rader With The Gluten Free Bar, A Brand-Building Coaching Session

By |2020-04-11T11:36:31-06:00July 10th, 2018|Brand Engagement, Podcast|

Small brands have a lot in common. They all experience similar growing pains. Most struggle to find quality help that gives them a sustainable competitive advantage. The difference is going from survival mode to a strong growth model with explosive sales.  Today's show is unique. You're going to love this. I [...]

Loading...

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
25%
$
10%
$

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite

Event Detail

Trade Spending

Volume

Calculations

%
$
$
%
%
$
%
$
$
$
%
$
%
$
$
$
%
* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.