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Brand Engagement

Shoppers can’t buy with they can’t find! Not having your core products available where consumers shop dilutes your brand and exposes it to being delisted, confuses shoppers, and reduces your promotional effectiveness. Understand your brand’s key performance indicators (KPI’s) to avoid cannibalizing your own brand’s success.  A compelling assortment is critical to your brand’s overall health.

12 04, 2018

SECRETS 038 Mission based brand success stories with guest Seth Goldman at Honest Tea and Beyond Meat

By |2019-03-25T13:40:11-06:00April 12th, 2018|Brand Engagement, Podcast|

Mission-based brands resonate with consumers. Shoppers want to feel good about the products they purchase. Seth shares his journey as an activist to entrepreneur, industry thought leader, and no compromise iconic brand builder.  Today's story is about the importance of your mission. Your mission, what your brand stands for. Not just [...]

15 02, 2018

SECRETS 026 – Story telling secrets, brand messaging strategies to amplify your brand with guest Bobby Umar of Raeallan

By |2019-03-15T12:20:42-06:00February 15th, 2018|Brand Engagement, Podcast|

An effective branding strategy is the key to every brand’s success. Learn innovative strategies anyone can use to identify who your ideal shoppers is along with how and where to find them. Learn how to leverage the strength of your brand to win with retailers. I continually say that this show [...]

18 01, 2018

The Important Role Of Small Natural Retailers

By |2019-03-23T09:03:45-06:00January 18th, 2018|Brand Engagement|

The importance of independent food retailers cannot be overemphasized, but they are frequently overlooked. Some larger retailers forget that they were once small independent retailers as well. Independent retailers, and especially those in the natural space, are the lifeblood of the communities they serve. They typically have a strong commitment to the community, sustainability, [...]

11 12, 2017

The pros and cons of natural product acquisitions by mainstream companies

By |2019-03-23T09:16:29-06:00December 11th, 2017|Brand Engagement|

We all know of legacy brands that were gobbled up by large mainstream brands.  While the story frequently ends in tragedy with the natural brand fading into obscurity, it can sometimes be a good thing.  So why is this and what makes one brand succeed and another fail? The answer is simple.  They lose [...]

22 11, 2017

SECRETS 015 The future of natural and the Whole Foods Person of the year with guest Laurie Petersen

By |2019-03-15T13:25:42-06:00November 22nd, 2017|Brand Engagement, Podcast|

There is a seismic shift in natural. “Amazon is propelling everyone in the industry to up their game a lot faster & innovate to get better”. Natural brands and retailers need to compete at a higher level to remain relevant and grow shopper loyalty Welcome. Today I have a great story [...]

19 11, 2017

Why true category management matters

By |2019-03-23T09:21:50-06:00November 19th, 2017|Brand Engagement|

You worked hard to build your brand and prepare for its launch.  What’s next? What is your strategy to get your product on retailer's shelves? What stores should you launch in first, second, third, etc?  More importantly, how do you convince the retailer that they need your product more than something they are already [...]

15 11, 2017

SECRETS 013 Food Startups success stories with guest Matt Aaron

By |2019-03-15T13:29:37-06:00November 15th, 2017|Brand Engagement, Podcast|

This podcast is an audio natural products accelerator for food startups, entrepreneurs, health-focused brands and retailers. Matt shares his story and the top insights he gleaned from interviewing 162 industry thought leaders on his Food Startups Podcast. Today I'm excited to introduce you to Matt Aaron of the Food Startups Podcast. [...]

25 10, 2017

SECRETS 009 Your brands first impression – packaging that drives sales with guests Kelly Williams & Tom Dunn from FPK Resources

By |2019-03-15T14:01:07-06:00October 25th, 2017|Brand Engagement, Podcast|

Welcome. Today we are going to talk about something that is a struggle for almost every brand out there.  Just to let you know, I’ve been in your shoes. You might be surprised to know that I am a cofounder in an innovative natural brand. I’m sure the story will resonate [...]

27 09, 2017

SECRETS 005 Top 10 strategies to build sustainable sales and profits with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T14:08:39-06:00September 27th, 2017|Brand Engagement, Podcast|

Nothing happens until someone buys your product and shoppers can’t buy what they can’t find.  The path to sustainable sales and getting your product in the hands of more shoppers is critical to increasing sustainable food production and sales.  It is the key to more organic farming, healthy product innovation, reduced [...]

13 09, 2017

SECRETS 001 Introduction to BRAND SECRETS AND STRATEGIES Podcast with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T14:16:10-06:00September 13th, 2017|Brand Engagement, Podcast|

Over the past several years, I have received multiple requests to do this show. Many of you have shared with me your pain points and frustrations in dealing with retailers, brokers, distributors, and so-called solution providers who over promise and under deliver. You have shared with me your frustration with challenges [...]