Brand Engagement Archives | Page 4 of 4 | BRAND SECRETS AND STRATEGIES

Brand Engagement

Shoppers can’t buy with they can’t find! Not having your core products available where consumers shop dilutes your brand and exposes it to being delisted, confuses shoppers, and reduces your promotional effectiveness. Understand your brand’s key performance indicators (KPI’s) to avoid cannibalizing your own brand’s success.  A compelling assortment is critical to your brand’s overall health.

27 09, 2017

SECRETS 5 Top 10 strategies to build sustainable sales and profits with Daniel Lohman of Brand Secrets and Strategies

By |2020-04-12T13:46:06-06:00September 27th, 2017|Brand Engagement, Podcast|

Nothing happens until someone buys your product and shoppers can’t buy what they can’t find.  The path to sustainable sales and getting your product in the hands of more shoppers is critical to increasing sustainable food production and sales.  It is the key to more organic farming, healthy product innovation, reduced [...]

13 09, 2017

SECRETS 1 Introduction to BRAND SECRETS AND STRATEGIES Podcast with Daniel Lohman of Brand Secrets and Strategies

By |2020-04-12T14:08:36-06:00September 13th, 2017|Brand Engagement, Podcast|

Over the past several years, I have received multiple requests to do this show. Many of you have shared with me your pain points and frustrations in dealing with retailers, brokers, distributors, and so-called solution providers who over promise and under deliver. You have shared with me your frustration with challenges [...]

6 09, 2017

Trade shows are important BUT are they worth the expense? 3 simple steps to maximize your ROI

By |2019-03-23T11:16:09-06:00September 6th, 2017|Brand Engagement|

Trade shows, like The Natural Products Expo, can be an important part of your selling strategy BUT are they worth the expense? Doing these 3 simple things will help get the most out of every trade show. Trade shows allow you to get your product in the hands of your peers, retailers, the press, [...]

5 08, 2017

Strategies retailers should use to compete more effectively with natural products

By |2019-03-23T11:37:24-06:00August 5th, 2017|Brand Engagement|

Natural products can now be found on retailer’s shelves across all channels.  In fact, mainstream natural product sales have outpaced natural products sales by natural retailers. This also means more opportunities for top-selling natural brands to be represented in a greater number of stores across multiple retail channels. While this is an incredible opportunity [...]

27 02, 2017

Top Five Strategies for Brands to Maximize Their Expo West Experience

By |2019-03-23T20:03:05-06:00February 27th, 2017|Brand Engagement|

Trade shows like Expo West are an excellent opportunity for brands to showcase their new items to retailers and consumers.  Retailers are always on the lookout for innovative new items their shoppers want. Trade shows provide an opportunity for retailers to shop natural organic brands in much the same way consumers shop their stores. [...]

27 12, 2016

11 New Year’s resolutions to build sustainable business success

By |2019-03-24T19:27:38-06:00December 27th, 2016|Brand Engagement|

Meet your business goals with these 11 New Year's resolutions for natural manufacturers and retailers. As you begin to develop your business strategy for the next year, it's wise to first reflect on the prior year: Did you achieve all your business objectives? Did you reach your goals? What would you have done differently [...]

15 04, 2015

The future of Private Brands and its Role in Retail

By |2019-03-25T11:37:34-06:00April 15th, 2015|Brand Engagement|

ECRM Private Label Health & Beauty Care EPPS Keynote – The future of Private Brands and its Role in Retail April 15-17, 2015 Orlando, FL Private Label quality continues to improve beyond its sales growth. Retailers and Private Label manufacturers should leverage its strengths to build sales beyond price. Consumers are willing to pay for [...]

14 04, 2015

Building Sustainable Private Label Sales In Any Economy

By |2019-03-25T12:15:27-06:00April 14th, 2015|Brand Engagement, Video|

Private Label quality continues to improve beyond its sales growth. Retailers and Private Label manufacturers should leverage its strengths to build sales beyond price.  Consumers are willing to pay for quality products that meet their needs. Private Label messaging needs to do a better job at connecting with consumers. Learn strategies to build sustainable Private [...]

Loading...

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
25%
$
10%
$

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

Event Detail

Trade Spending

Volume

Calculations

%
$
$
%
%
$
%
$
$
$
%
$
%
$
$
$
%
* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.