Distribution Expansion

Shoppers can’t purchase your brand if they can’t easily find it.  If they can’t find it, then the retailer’s market basket suffers.  It’s not enough to simply have distribution.  You must also be able to identify key opportunities to gain distribution. Increase your sales with an effective distribution strategy that removes the shopper guesswork and increases retailer foot traffic.

6 12, 2017

SECRETS 017 The #1 reason most brands fail and how to avoid this fatal mistake with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T13:21:20-06:00December 6th, 2017|Distribution Expansion, Podcast|

An effective distribution strategy is the essential path to growing sustainable sales. If consumers can't find your product, they can't buy it. Getting your product into the hands of more shoppers begins with consumers finding it on retailers shelves. Today, I want to talk to you about the most important aspect [...]

12 06, 2017

You never get a second chance to disappoint a customer! OUT-OF-STOCKS – a multibillion dollar opportunity

By |2019-03-23T13:18:02-06:00June 12th, 2017|Distribution Expansion|

Customers want what they want when they want it.  If they can’t find what they are looking for, they will shop your competition or buy your competitor’s products. Consumers typically shop at many stores across several channels to find all the items on their shopping list.  The objective of every savvy retailer is to [...]

26 05, 2017

Take the mystery out of getting your products found – why your shelf presence matters

By |2019-03-23T18:20:50-06:00May 26th, 2017|Distribution Expansion|

Shoppers can’t buy what they can’t find. Seems obvious but most brands fail to make it easy for shoppers to find their products on retailer’s shelves, even with a single chain. This includes the way they are merchandised and the stores they are sold in. Both are critical to every brand’s success. We’ve all [...]

22 02, 2017

Avoid out-of-stocks to build shopper loyalty

By |2019-03-23T20:12:22-06:00February 22nd, 2017|Distribution Expansion|

Manufacturers lose tens of billions of dollars each year due to out of stocks. Reduce out-of-stocks, lost sales, and annoyed customers with this advice. Balancing shopper demand with controlling inventory has always been a struggle. Despite all available technology, shelves continually go empty during promotions.  This happens in all channels and with almost all [...]