Merchandising Strategies To Improve Kids Health
Our kids are our future and they are the future of the natural product's industry. We need to ensure that we don’t overlook them in our merchandising and marketing. This country has a serious epidemic. Childhood obesity and other serious related problems plague our youth. Strategies that teach kids about the importance of healthy [...]
Strategic experimentation – strategies to maximize your retail merchandising
To begin with, I suggest every store needs to have a competitive set. A competitive set is a merchandising strategy that helps you compete more effectively in your market. Let me explain. When a shopper comes into your store, they compare your product selection, merchandising and pricing to your local competitors. You should ideally [...]
Focus on the shopper journey – it begins with your merchandising strategy
The first impression shoppers have of your brand is frequently on a store shelf - make it a good one! The shopper journey has changed. Brands cannot afford to overlook any aspect of the shopper journey. Brands cannot afford to guess when it comes to meeting their shopper's needs and wants. This is one [...]
SECRETS 121 Make It Easy For Shoppers To Find Your Products With Daniel Lohman From Brand Secrets And Strategies
Merchandising is one of the most important pillars of any brand strategy. Your goal is to make it easy for shoppers to find and buy your products. Overlooking this in one store can derail a brand. Learn how to guide stores to grow sales with your brand. Merchandising Strategies to Increase [...]
Make It Easy For Shoppers To Find Your Products
Merchandising Strategies to Increase Sales and Shoppers. The primary goal for every brand needs to be to make it easier for shoppers to find your products wherever they shop. Consumers want and appreciate retailers who make shopping easy, convenient, and stress-free, saving them valuable time and money. Shoppers literally have unlimited choices when it [...]
Critical Merchandising Strategies To Grow Sales With Plant-Based Products
Plant-based is perhaps THE fastest growing segment in natural. It is also one of the more confusing segments from the shopper's perspective. So, how do you leverage the strength of this growing trend to maximize category sales, increase shopper traffic in your store, and compete more effectively against mainstream threats? There is a [...]
SECRETS 120 Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales With Daniel Lohman From Brand Secrets And Strategies
The real strength of your brand is the shopper who buys it. Better yet, the loyal shopper who evangelizes it and celebrates it with all their friends. These testimonials are a powerful bargaining chip when working with retailers. Learn why this matters. How do you convert occasional customers into loyal [...]