Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce


“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast


“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman


“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.


Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click


Don’t miss out!

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19 02, 2020

SECRETS 169 How To Instantly Gain A Competitive Edge In Business, Daniel Lohman With Brand Secrets And Strategies

By |2020-02-19T17:29:38-07:00February 19th, 2020|Podcast, Sales Funnel Magnification|

Listen where you get your podcast Like what you've heard? Please leave a review on iTunes Turnkey Sales Story Strategies free [...]

18 02, 2020

SECRETS 168 Jon Springer With Winsight, Industry Insights Into Key Trends And Growth Drivers

By |2020-02-19T17:02:15-07:00February 18th, 2020|Podcast, Resource Integration|

Listen where you get your podcast Like what you've heard? Please leave a review on iTunes Turnkey Sales Story Strategies free course 2016 [...]

12 02, 2020

SECRETS 167 NatchCom – The Top Digital Strategies Natural Brands Need To Grow And Scale, Daniel Lohman With Brand Secrets And Strategies

By |2020-02-12T11:16:16-07:00February 12th, 2020|Podcast, Sales Funnel Magnification|

Your brand needs to be available wherever your customers shop. That requires a robust digital strategy to level the playing field with big brands. NatchCom shares expert insights to teach brands how to grow and scale in traditional retail and online. I spend a lot of time talking about why a [...]

11 02, 2020

SECRETS 166 Lori Taylor With The Produce Moms, Produce Is The Gateway To Health, Vitality And Center Store Sales Success

By |2020-02-12T08:34:05-07:00February 11th, 2020|Podcast, Sales Story Optimization|

Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales. One of the things that makes natural, natural are the healthy, better [...]

4 02, 2020

SECRETS 165 How To Maximize Brand Sales At Natural Products EXPO West, Daniel Lohman With Brand Secrets And Strategies

By |2020-02-04T21:39:55-07:00February 4th, 2020|Podcast, Sales Funnel Magnification|

The Natural Products Expo West is a great platform to showcase natural brands. Most brands struggle to make a lasting impact or achieve a high ROI from Expo. Learn the top business strategies to maximize sales and gain a significant competitive advantage It's that time again to be thinking about Expo [...]

4 02, 2020

SECRETS 164 Dustin Finkel With KA-POP, How To Swim With The Sharks On Shark Tank – Lessons Learned

By |2020-02-04T11:03:13-07:00February 4th, 2020|Podcast|

Retail is expensive. Small brands rely heavily on investors to fund their growth, why shark tank style events are so popular. Swimming with the real sharks can explode your growth. The strategy Ka-Pop used to get on stage, insights that all brands need In this industry, we spent a lot of [...]

28 01, 2020

SECRETS 163 How To Convert Your Occasional Shoppers Into Loyal Evangelists With Daniel Lohman From Brand Secrets And Strategies

By |2020-01-28T21:15:11-07:00January 28th, 2020|Podcast, Shopper/Loyalty Engagement Enhancement|

Do you want to know how to convert occasional customers into loyal shoppers? If you do, then you're in the right place.  Today I want to talk about shopper loyalty. It's a term that I know you've heard several times. There are a lot of misconceptions about what shopper loyalty is [...]

21 01, 2020

SECRETS 162 How To Get More Profitable Distribution To Grow Sales With Daniel Lohman From Brand Secrets And Strategies

By |2020-01-21T19:15:02-07:00January 21st, 2020|Distribution Expansion, Podcast|

The right distribution in the right stores can skyrocket your growth while trying to sell your products in the wrong stores can be fatal. It can even derail and bankrupt your brand. You need to know the difference and how to avoid this fatal mistake. Do you want to know how [...]

14 01, 2020

SECRETS 161 How To Get Your Brand On More Store Shelves With Daniel Lohman From Brand Secrets And Strategies

By |2020-01-14T18:55:44-07:00January 14th, 2020|Podcast, Sales/Profit Growth|

Nothing happens until someone buys your products and shoppers can’t buy them if they can’t find them. Make it easier for customers to find and buy your brand! Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers. Have you ever wondered who decides where [...]

7 01, 2020

SECRETS 160 How To Reach Your 2020 Vision For Your Natural Food Brand With Daniel Lohman From Brand Secrets And Strategies

By |2020-01-08T04:19:52-07:00January 7th, 2020|Podcast, Sales Funnel Magnification|

How do you plan to grow and scale your brand to ensure success in 2020 and beyond? The top 10 best growth strategies to give you a significant competitive advantage and help you get your brand on more store shelves and into the hands of more shoppers. How to reach your [...]