BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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27 08, 2019

SECRETS 141 Simple Strategies To Amplify Sales Through Effective Broker Management With Daniel Lohman From Brand Secrets And Strategies

By |2019-08-27T14:57:02-07:00August 27th, 2019|Podcast, Sales Funnel Magnification|

Most brands rely on brokers to sell and merchandise their products. Hiring your own team is a luxury few can afford. I get a lot of questions about strategies to grow sustainable sales by leveraging their broker relationship. Insider secrets inside! Welcome. I've been getting a lot of questions from a [...]

20 08, 2019

SECRETS 140 Trade Marketing Strategies That Grow Sales And Profits With Daniel Lohman From Brand Secrets And Strategies

By |2019-08-20T11:45:57-07:00August 20th, 2019|Podcast, Trade Marketing ROI Increase|

Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits. Welcome. I want to thank you for listening. [...]

13 08, 2019

SECRETS 139 Explosive Growth – The Result Of A Solid Brand Position With Suzie Yorke of Love Good Fats

By |2019-08-13T13:34:01-07:00August 13th, 2019|Brand Engagement, Podcast|

It’s impossible to hit a target you don’t aim for and yet that’s what most brands do. A well defined brand position can explode sales. Hear how Suzie NAILED her target and disrupted a category. Learn how you can do the same with the right resources. Welcome. If you've been listening [...]

6 08, 2019

SECRETS 138 Cultivating Your Future Customers With Nona Evans of Whole Kids And Whole Cities Foundation

By |2019-08-06T14:23:11-07:00August 6th, 2019|Brand Engagement, Podcast|

When should you begin nurturing your future shoppers? While they are young. Food impacts every aspect of our lives. Children are our future and there is nothing more important than ensuring they have every advantage and that begins with healthy nutrition.  Welcome. Today's story is about you. It's about your future, [...]

30 07, 2019

SECRETS 137 The Future Of Retail With Walter Robb of Stonewall Robb and Whole Foods Market

By |2019-08-06T13:43:41-07:00July 30th, 2019|Brand Engagement, Podcast|

Before you can appreciate where you’re going, you need to know where you’ve already been. Natural has an inspirational history that continues to flourish. It has helped to explode growth and create potential solutions to some of our biggest challenges. Welcome, would you like to know what the future of retail [...]

23 07, 2019

SECRETS 136 The Retail Game – What You Need To Know With Bob Burke of Natural Products Consulting

By |2019-07-23T11:21:25-07:00July 23rd, 2019|Distribution Expansion, Podcast|

Retail is pay-to-play and, like any game, you need to know the rules. The better you know the rules, the more effective your selling strategy can explode your sales and profits. Your creativity can then give you a significant competitive advantage. Welcome. Today's story impacts every brand that has or wants [...]

15 07, 2019

SECRETS 135 Marketing Success Strategies – What Every Brand SHOULD Do With Meghan Disch From GoodBelly

By |2019-07-15T21:26:49-07:00July 15th, 2019|Podcast, Sales Funnel Magnification|

A lot of brands approach marketing as an afterthought - Big mistake! Hear how one brand achieves a huge competitive edge making their customers their highest priority. Hint, it’s not rocket science, just good old fashion two way authentic communication.  Welcome. In today's episode, you're going to learn a lot about [...]

9 07, 2019

SECRETS 134 Category Review Strategies To Grow Sales And Profits With Daniel Lohman From Brand Secrets And Strategies

By |2019-07-09T09:00:03-07:00July 9th, 2019|Category Leadership, Podcast|

Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership. Maximize every opportunity! Welcome. You worked hard to create a product that will disrupt the category, that will change the way [...]

2 07, 2019

SECRETS 133 Brand Health Begins With Your Wellness Elevated With Whitney Lauritsen (Eco-Vegan Gal) And Jason Wrobel From Wellevatr

By |2019-07-02T10:45:08-07:00July 2nd, 2019|Podcast, Resource Integration|

Growing a brand is difficult and it can take a lot out of you. The constant deluge of distractions fights for your attention and can derail you. Your brand's success is a reflection of your overall health - to maximize distribution, sales, and profits.  Today's story is about you. Today's story [...]

25 06, 2019

SECRETS 132 Choosing The Wrong “Expert” Jeopardizes Your Brand With Jeff Schmidgall From Bubba’s Fine Foods

By |2019-06-23T21:57:56-07:00June 25th, 2019|Podcast, Sales/Profit Growth|

Over 80% of natural brands fail within the first year. I’m committed to changing this. Many “experts” offering advice lack the creativity to grow your brand. Your sales strategy needs to be as unique as your brand. The perils of choosing the wrong expert. Welcome. We talk a lot about brands [...]