Podcast Archives | Page 2 of 21 | BRAND SECRETS AND STRATEGIES

BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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8 06, 2020

SECRETS 195 Mike Berland With Decode_M, The Secret Of Thriving Through A Crisis Begins With Knowing What Your Customer REALLY Want

By |2020-08-12T15:09:09-06:00June 8th, 2020|Podcast, Sales Funnel Magnification, Video|

7 06, 2020

SECRETS 194 8 Proven Strategies To Maximize Trade Marketing ROI And Increase Brand Awareness, Dan Lohman With Brand Secrets And Strategies

By |2020-08-10T18:49:43-06:00June 7th, 2020|Podcast, Trade Marketing ROI Increase, Video|

2 06, 2020

SECRETS 192 Kim Kirchherr With K2 Outcomes, Brand Success Begins With Clarity, Not Confusion. Connecting Agriculture, Food, And Health

By |2020-08-12T15:11:01-06:00June 2nd, 2020|Podcast, Sales Story Optimization, Video|

23 05, 2020

SECRETS 191 Phil Lempert The Supermarket Guru, How The Pandemic Is Changing Retail & How To Remain Relevant To Shoppers

By |2020-08-12T15:22:42-06:00May 23rd, 2020|Podcast, Sales/Profit Growth, Video|

Learn more about Phil Phil Lempert The Supermarket Guru Farm Food Facts Lost in the Supermarket

19 05, 2020

SECRETS 190 Promotion Analysis Growth Strategies To Maximize Your Trade Marketing ROI, Dan Lohman With Brand Secrets And Strategies

By |2020-08-10T19:03:25-06:00May 19th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Looking for ways to cut excessive costs? What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Brands are looking for ways to cut excessive costs while also looking for creative ways to explode sales during these uncertain times. Traditional strategies will only [...]

12 05, 2020

SECRETS 189 ECRM And RangeMe, How To Get Your Brand Discovered By Retailers And Get It Onto Their Shelves, with Sarah Davidson, Joe Tarnowski & Brandon Leong

By |2020-08-10T18:51:41-06:00May 12th, 2020|Podcast, Sales Funnel Magnification, Video|

4 05, 2020

SECRETS 188 Jeffrey Hayzlett Chairman C-Suite, C-Suite Brand-Building Strategies For Natural Food Brands

By |2020-08-12T15:24:11-06:00May 4th, 2020|Podcast, Sales Funnel Magnification, Video|

The thing that makes natural natural is our robust and engaged community. Community is what keeps us connected. It helps us survive, grow & thrive - especially during these challenging times. C-Suite is going to help me better serve the natural community. I’m always looking for ways to raise the [...]

4 05, 2020

SECRETS 187 Trade Marketing Goal Setting – You Can’t Hit A Target You Don’t Aim For, Dan Lohman With Brand Secrets And Strategies

By |2020-08-10T19:02:48-06:00May 4th, 2020|Podcast, Trade Marketing ROI Increase, Video|

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Promotion Efficiency Calculator - How effective is your trade spending?

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What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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