Podcast Archives | Page 4 of 21 | BRAND SECRETS AND STRATEGIES


Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce


“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast


“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman


“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.


Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click


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20 03, 2020

SECRETS 176 Over 70% Of Your Promotional Dollars Are Wasted – Let’s Fix That, Dan Lohman With Brand Secrets And Strategies

By |2020-08-10T18:58:29-06:00March 20th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Future customers first learn about your brand through promotions. Retailers and shoppers expect them. About 25% of a brands gross sales are tied to trade marketing and yet over 70% (higher in natural) of your promotional spending is wasted or ineffective

17 03, 2020

SECRETS 175 Brandon Leong With RangeMe, Creative Strategies To Make Your Brand Discoverable By Retailers In Uncertain Times

By |2020-08-12T16:11:47-06:00March 17th, 2020|Podcast, Sales Funnel Magnification, Video|

Natural brands are panicked with Expo West being canceled but you don’t need to be. There is an alternative that easily makes your brand discoverable to retailers wanting to attract that unique shopper your brand appeals to. Learn what you need to know

10 03, 2020

SECRETS 174 How To Future Proof Your Brand In Uncertain Times, Dan Lohman With Brand Secrets And Strategies

By |2020-04-04T11:34:40-06:00March 10th, 2020|Category Leadership, Podcast, Video|

Last week Expo West was cancelled. No one knows how the virus will impact shopper behaviors - specifically how this will affect your sales. People still need to eat. They want healthy products more now than ever. Learn how to work smarter, not harder [...]

5 03, 2020

SECRETS 173 Salvaging Expo West – The Power Of Networking

By |2020-08-10T18:56:26-06:00March 5th, 2020|Podcast, Sales Funnel Magnification, Video|

I’d like you to please help me support all the brands that were impacted by Expo West being canceled. We need to rally behind them and help them rise from the ashes. What advice and encouragement do you have to support & bring our industry together? [...]

3 03, 2020

SECRETS 172 Jeffrey Fierberg With Sora Digital, How To Use Digital Effectively To Tell Your Brand Story

By |2020-08-12T16:13:03-06:00March 3rd, 2020|Podcast, Sales Funnel Magnification, Video|

Story telling is the most effective way to communicate - especially on video when done right. It transcends words and still images. It can make an impactful and lasting connection that helps you control the narrative. It’ a great way to build community

26 02, 2020

SECRETS 171 How Your Compostable Packaging Strategy Can Increase Sales And Profits, Dan Lohman With Brand Secrets And Strategies

By |2020-04-04T11:35:08-06:00February 26th, 2020|Podcast, Resource Integration, Video|

Packaging is required to sell your brand. Wouldn’t it be great if your packaging could work as hard as you to increase sales and profits? Creative strategies that any brand can leverage to connect more with shoppers that retailers will love!  Download the show notes below [...]

25 02, 2020

SECRETS 170 The Inconvenient Truth About Single Use Packaging, Kelly Williams With NatureFlex

By |2020-08-12T16:14:25-06:00February 25th, 2020|Podcast, Resource Integration, Video|

Sadly, most single use packaging ends up in a landfill and survives there for generations. This is a key pain point for brands. There is an alternative - this episode. Progressive brands need to take the lead to eliminate confusion and educate shoppers Download the show notes below [...]

19 02, 2020

SECRETS 169 How To Instantly Gain A Competitive Edge In Business, Daniel Lohman With Brand Secrets And Strategies

By |2020-04-04T11:35:42-06:00February 19th, 2020|Podcast, Sales Funnel Magnification, Video|

Your success as a brand depends on every competitive advantage you have in your category. That begins with every competitive edge you have as a leader. The simple easy to adopt strategy to give you a distinct and sustainable competitive advantage

18 02, 2020

SECRETS 168 Jon Springer With Winsight, Industry Insights Into Key Trends And Growth Drivers

By |2020-04-04T10:40:03-06:00February 18th, 2020|Podcast, Resource Integration|

Knowing is power. It’s easier and more effective to be proactive than reactive. Insight into industry and market trends can give brands and retailers a significant competitive advantage. Leverage experts who provide a clear view into what to focus on Click here to learn more about Winsight [...]

12 02, 2020

SECRETS 167 NatchCom – The Top Digital Strategies Natural Brands Need To Grow And Scale, Daniel Lohman With Brand Secrets And Strategies

By |2020-04-12T15:44:28-06:00February 12th, 2020|Podcast, Sales Funnel Magnification, Video|

Your brand needs to be available wherever your customers shop. That requires a robust digital strategy to level the playing field with big brands. NatchCom shares expert insights to teach brands how to grow and scale in traditional retail and online. I spend a lot of time talking about why [...]


Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

Event Detail

Trade Spending