Price/Promotion Optimization

Shoppers expect value for their hard-earned dollars.  Price optimization is critical your brands ability to compete effectively on a crowded shelf. Quality promotions attract new loyal shoppers to your brand. Having the right balance in your pricing and promotion strategy will optimize every selling opportunity.

27 11, 2018

SECRETS 98 Jeffrey Hollender With Sustain Natural & Seventh Generation, The Importance With Mission Beyond The Brand

By |2021-11-11T18:19:38-07:00November 27th, 2018|Podcast, Price/Promotion Optimization|

Consumers want to feel good about the products they purchase, brands that align with social conscience. We respect those who stand up for trustworthy clean products, people, and the planet. Few leaders put their personal freedoms on the line for good.  Today's story is about an industry thought leader that went [...]

21 11, 2018

Authenticity cannot exist without sincere gratitude

By |2020-08-10T20:51:20-06:00November 21st, 2018|Price/Promotion Optimization, Tip Of The Week|

I talk a lot about what makes natural natural. The cornerstone of natural is authenticity. Authenticity resonates with your shoppers turning occasional customers into loyal evangelists. In order for authenticity to be effective, it needs to convey empathy and it needs to touch our hearts and our souls. The effectiveness of your brand selling [...]

19 11, 2018

What all successful product promotions must include

By |2019-03-22T18:44:53-06:00November 19th, 2018|Price/Promotion Optimization|

Successful product promotions don't just grow sales. They add rocket fuel to your Here's what you should consider before running your next promotion. This is something I cover in-depth on my podcast including SECRETS 090 Proven strategies to maximize trade marketing ROI with Daniel Lohman of CMS4CPG, in articles, and in my mini course [...]

6 08, 2018

Is Private Label Good For Natural?

By |2019-03-22T19:47:58-06:00August 6th, 2018|Price/Promotion Optimization|

It depends on your strategy. Is it more important to have a high penny profit on select items or is it more important to have a long-term business building strategy that brings loyal customers into your store, and keeps them coming back?  All products are not created equal. Private label products have a place on [...]

20 12, 2017

SECRETS 019 Promotional Effectiveness – the the rocket fuel to get your products into the hands of more shoppers! with Daniel Lohman of Brand Secrets and Strategies

By |2021-04-11T10:19:03-06:00December 20th, 2017|Podcast, Price/Promotion Optimization|

Today’s topic is promotions, the benefits and the pitfalls to avoid. I’ll focus on the issues plaguing brands in the beginning and follow up with the strategies brands can use to maximize their promotional effectiveness which translates to more loyal raving brand evangelists buying your products. Promotions are the fuel for [...]