Price/Promotion Optimization

Shoppers expect value for their hard-earned dollars.  Price optimization is critical your brands ability to compete effectively on a crowded shelf. Quality promotions attract new loyal shoppers to your brand. Having the right balance in your pricing and promotion strategy will optimize every selling opportunity.

27 11, 2018

SECRETS 098 The importance of mission beyond the brand with Jeffrey Hollender of Sustain Natural and Seventh Generation

By |2019-03-14T16:54:43-06:00November 27th, 2018|Podcast, Price/Promotion Optimization|

Consumers want to feel good about the products they purchase, brands that align with social conscience. We respect those who stand up for trustworthy clean products, people, and the planet. Few leaders put their personal freedoms on the line for good.  Today's story is about an industry thought leader that went [...]

19 11, 2018

What all successful product promotions must include

By |2019-03-22T18:44:53-06:00November 19th, 2018|Price/Promotion Optimization|

Successful product promotions don't just grow sales. They add rocket fuel to your Here's what you should consider before running your next promotion. This is something I cover in-depth on my podcast including SECRETS 090 Proven strategies to maximize trade marketing ROI with Daniel Lohman of CMS4CPG, in articles, and in my mini course [...]

6 08, 2018

Is Private Label Good For Natural?

By |2019-03-22T19:47:58-06:00August 6th, 2018|Price/Promotion Optimization|

It depends on your strategy. Is it more important to have a high penny profit on select items or is it more important to have a long-term business building strategy that brings loyal customers into your store, and keeps them coming back?  All products are not created equal. Private label products have a place on [...]

20 12, 2017

SECRETS 019 Promotional Effectiveness – the the rocket fuel to get your products into the hands of more shoppers! with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T13:17:56-06:00December 20th, 2017|Podcast, Price/Promotion Optimization|

Today’s topic is promotions, the benefits and the pitfalls to avoid. I’ll focus on the issues plaguing brands in the beginning and follow up with the strategies brands can use to maximize their promotional effectiveness which translates to more loyal raving brand evangelists buying your products. Promotions are the fuel for [...]

6 05, 2017

Know the true value of your promotion

By |2019-03-23T18:43:43-06:00May 6th, 2017|Price/Promotion Optimization|

Do you know the value of your promotions and whether they are reaching their intended target consumers? Most every CPG company runs promotions but are they always effective? Most are not! CPG manufacturers run promotions to increase brand awareness, increase foot traffic, support retailers, drive sales, reward loyal customers, and to load consumer’s pantries (pantry loading [...]

25 01, 2017

4 simple solutions to maximize promotions

By |2019-03-23T20:54:58-06:00January 25th, 2017|Price/Promotion Optimization|

Don't let fears about promotion pricing, distribution, and merchandising keep you up at night. Follow these four simple solutions to maximize every selling opportunity. Have you ever agonized over a decision only to make the wrong choice? Have you ever wanted to undo a business mistake? Have you ever wished for a "do over"? [...]

29 12, 2016

Know the true cost of your products

By |2019-03-23T21:18:07-06:00December 29th, 2016|Price/Promotion Optimization|

I’ve had the privilege of working with hundreds of brands in all stages of development - from start-up to well-established national brands. Rarely do I work with brands that have a clear grasp of the true costs associated with their product. This is critically important because it impacts your profits, retailer margins, product allocation, [...]

19 12, 2016

Pricing Strategies That Boost Customer Loyalty

By |2019-03-24T19:34:00-06:00December 19th, 2016|Price/Promotion Optimization|

An effective pricing strategy can be the difference between being perceived as a market leader or follower. The wrong strategy can strip margin and make it difficult for retailers to survive and it can even push consumers away encouraging them to shop the competition. Like the story “The Three Bears,” consumers will shop a [...]