Resource Integration Archives | BRAND SECRETS AND STRATEGIES

Resource Integration

Your success is tied directly to your ability to produce quality insights. Data can be overwhelming and extremely confusing. Choosing the right external and internal data and then integrating is the key in your success. All tools promise to provide actionable results but few deliver.  Topline canned reports are a great starting place but they will not help you achieve your goals.

7 04, 2020

SECRETS 181 Creative Solutions That Make Organic Shelf Stable, Greg & Richard Newman & Tom Valenzuela With Oregon DryTech & Desert Lakes Technologies

By |2020-04-26T12:40:46-06:00April 7th, 2020|Podcast, Resource Integration|

We’ve been told that we are what we eat but even heathy food on store shelves is less nutritious than fresh just picked on the farm produce. What if there were a way to offer fresh quality that was shelf stable. Would you be interested? Now you can!  [...]

26 02, 2020

SECRETS 171 How Your Compostable Packaging Strategy Can Increase Sales And Profits, Dan Lohman With Brand Secrets And Strategies

By |2020-04-04T11:35:08-06:00February 26th, 2020|Podcast, Resource Integration, Video|

Packaging is required to sell your brand. Wouldn’t it be great if your packaging could work as hard as you to increase sales and profits? Creative strategies that any brand can leverage to connect more with shoppers that retailers will love!  Download the show notes below [...]

25 02, 2020

SECRETS 170 The Inconvenient Truth About Single Use Packaging, Kelly Williams With NatureFlex

By |2020-04-26T10:39:28-06:00February 25th, 2020|Podcast, Resource Integration, Video|

Sadly, most single use packaging ends up in a landfill and survives there for generations. This is a key pain point for brands. There is an alternative - this episode. Progressive brands need to take the lead to eliminate confusion and educate shoppers Download the show notes below [...]

18 02, 2020

SECRETS 168 Jon Springer With Winsight, Industry Insights Into Key Trends And Growth Drivers

By |2020-04-04T10:40:03-06:00February 18th, 2020|Podcast, Resource Integration|

Knowing is power. It’s easier and more effective to be proactive than reactive. Insight into industry and market trends can give brands and retailers a significant competitive advantage. Leverage experts who provide a clear view into what to focus on Click here to learn more about Winsight [...]

2 07, 2019

SECRETS 133 Brand Health Begins With Your Wellness Elevated With Whitney Lauritsen (Eco-Vegan Gal) And Jason Wrobel From Wellevatr

By |2020-04-05T16:23:48-06:00July 2nd, 2019|Podcast, Resource Integration, Video|

Growing a brand is difficult and it can take a lot out of you. The constant deluge of distractions fights for your attention and can derail you. Your brand's success is a reflection of your overall health - to maximize distribution, sales, and profits.  Today's story is about you. Today's [...]

26 03, 2019


By |2020-04-06T10:21:22-06:00March 26th, 2019|Podcast, Resource Integration|

Nothing is more important to the success of any brand than the customers who buy your products. They can’t buy your products if they cant find them. Having a solid selling strategy is not enough - you need to follow through to ensure sales success. Have you ever played a sport, [...]

17 10, 2018

Rich attribution – the real power behind the data

By |2019-03-22T19:04:23-06:00October 17th, 2018|Resource Integration|

The real value in any data is its accuracy. One of the biggest challenges syndicated data providers have is in keeping up with all the new item introductions in addition to any item changes manufacturers make. I spent a good part of my career while working for some of the largest CPG companies in [...]

15 10, 2018

Business Intelligence – Choosing The Data That’s Right For You

By |2019-03-22T19:09:06-06:00October 15th, 2018|Resource Integration|

Have you ever wanted to know: How to measure your sales against your competition? Are your customers able to find your brand in their favorite store? How to maximize trade spending? Do your promotions take customers from your competition? How to get your retail partners to value you as a category expert? Who buys [...]

23 07, 2018

Going Beyond Topline Reports

By |2019-03-22T19:54:25-06:00July 23rd, 2018|Resource Integration|

Most brands and retailers rely heavily on canned topline reports.  These are the reports that are furnished by data providers, solution providers, etc.  I call this “push button category management”.  Canned topline reports are an excellent place to begin your analysis but they will not provide you with the actionable insights needed to grow [...]

12 07, 2018

SECRETS 067 Resources for emerging brands with Julie Pryor at Food Marketing Institute (FMI)

By |2020-04-11T11:06:34-06:00July 12th, 2018|Podcast, Resource Integration|

Emerging brands struggle to get up and running as there is a lot to consider when launching and building a brand. FMI is committed to helping these brands by providing the resources young brands need.  Thank you for listening. I really appreciate you listening to this podcast. This podcast is about [...]


Promotion Efficiency Calculator - How effective is your trade spending?

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