Resource Integration

Your success is tied directly to your ability to produce quality insights. Data can be overwhelming and extremely confusing. Choosing the right external and internal data and then integrating is the key in your success. All tools promise to provide actionable results but few deliver.  Topline canned reports are a great starting place but they will not help you achieve your goals.

25 07, 2017

Category management strategies to increase shopper satisfaction and ROI

By |2019-03-23T12:41:08-06:00July 25th, 2017|Resource Integration|

Every brand and retailer want to maximize their ROI (return on investment). Who doesn't! The goal of True Category Management is to leverage the strengths of your brand to drive sustainable sales and shopper satisfaction on retailer shelves. This includes the way brands merchandise and promote their products.  It can help take the guesswork [...]

19 04, 2017

Analytics, the cornerstone of brand success

By |2019-03-23T18:51:46-06:00April 19th, 2017|Resource Integration|

Analytics, both basic and advanced, are at the heart of category management. As a road map to achieving your goals, they encompass all aspects of trade management, business planning, assortment analysis, and consumer awareness. When applied correctly, they provide invaluable business insights and actionable recommendations. Analytics is a very broad term that encompasses a [...]

7 03, 2017

Using “Big Data” to grow your natural brand

By |2019-03-23T19:52:20-06:00March 7th, 2017|Resource Integration|

You’ve been told that you need to purchase syndicated data to help support your brand at retail by the retailer, your broker, your investors, your distributor, etc.  The question is what do you need and how do you use it? Most brands think canned topline reports that rank their brand against other brands in [...]