Sales Story Optimization

Most every brand shares basic inferior topline reports with retailers – information retailers already have.  Standout from your competition by providing retailers with a compelling sales story.  Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.  Big brands tell compelling fact-based sales stories that empower retailers to grow sustainable sales and attract new shoppers. Retailers need and appreciate brands willing to partner with them.

24 03, 2020

SECRETS 178 Evan Holod With Michel et Augustin’s, How To Merge Two Distinct Cultures Into A Beloved Brand

By |2020-04-04T09:17:08-06:00March 24th, 2020|Podcast, Sales Story Optimization|

Taking a beloved brand from France and turning it into a beloved brand in the US requires a creative innovative strategy. This begins with redefining a brand as an adventure, an experience that transports you into a world that celebrates artisan foods.

11 02, 2020

SECRETS 166 Lori Taylor With The Produce Moms, Produce Is The Gateway To Health, Vitality And Center Store Sales Success

By |2020-04-04T11:36:13-06:00February 11th, 2020|Podcast, Sales Story Optimization, Video|

Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales. One of the things that makes natural, natural are the healthy, [...]

31 12, 2019

SECRETS 159 Sage Advice From Natural Industry Icon’s Revisited With Daniel Lohman And Previous Guests

By |2019-12-31T16:18:14-07:00December 31st, 2019|Podcast, Sales Story Optimization|

Natural food brands learn a lot from CEO’s, founders, & industry thought leaders. Proven actionable insights from Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin, Chuck Muth, etc to accelerate brand growth in 2020 & beyond. Welcome. Today's podcast episode is really special, but before I dig in, I [...]

9 10, 2019

SECRETS 147 Why Brands Need To Become Good Citizens To Win Over Future Shoppers With David Lemley From Retail Voodoo

By |2019-10-09T09:16:25-06:00October 9th, 2019|Podcast, Sales Story Optimization|

Sustainable brand growth that attracts future shoppers will be tied to ethical practices including conscientious human-like characteristics. Aligning with mission-based causes, Citizen Brandhood is the focus of David’s new book, Beloved & Dominant Brands.   Welcome. The primary thing that sets natural brands apart from their mainstream competitors is the Achilles [...]

4 06, 2019

SECRETS 129 Knowing Your Core Customer Is Critical To Your Success At Retail With Ethan Hirshberg From Ethan’s

By |2019-06-04T14:54:18-06:00June 4th, 2019|Podcast, Sales Story Optimization|

Knowing your ideal customer is at the heart of every successful strategy.  Retailers need brands to collaborate and educate them to drive shopper traffic and category growth.  It’s the foundation to build sustainable sales. One of the things that I love about being in this industry, or as I like to [...]

7 05, 2019

SECRETS 125 Building A Solid Team Is A Critical Component Of Every Brand’s Success With Josh Wand Of ForceBrands

By |2019-06-01T19:05:01-06:00May 7th, 2019|Podcast, Sales Story Optimization|

There is no I in Team. Effective leaders are known for their ability to surround themselves with enthusiastic talented people who can help them build, execute, and scale. It can be the difference between even getting off the ground and long-term success. One of the biggest challenges that every founder faces [...]

29 04, 2019

SECRETS 124 Your success as a brand begins with a farmer. Celebrating real food with Phil Lempert The Supermarket Guru

By |2019-06-01T19:08:07-06:00April 29th, 2019|Podcast, Sales Story Optimization|

Farmers provide the raw building blocks for brands. Many consumers don't know where their food comes from beyond a supermarket. Celebrating the important role farmers play in our food system needs to be an integral part of your selling story and mission. Welcome and thank you for listening. As you know, [...]

7 02, 2019

SECRETS 111 Real Food For Everyone, The Future Of Healthy Food With Tighe Hutchins From Big Green

By |2019-06-01T19:55:24-06:00February 7th, 2019|Podcast, Sales Story Optimization|

The future of our industry is in the hands of our children. If you are what you eat then what you eat matters. Quality nutrition is the best preventative cure to many of the problems that plague us. Big Green is committed to Real Food For Everyone. Welcome. Today's story is [...]

15 01, 2019

SECRETS 105 Brands need to have a clear and compelling message that resonates with shoppers with Daniel Lohman of Brand Secrets and Strategies

By |2019-06-01T20:17:09-06:00January 15th, 2019|Podcast, Sales Story Optimization|

Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients - beyond a retailer’s shelf. Brands who can personalize their messaging have the potential of going viral. I really appreciate you for listening. Don't forget, at the [...]