Shopper/Loyalty Engagement Enhancement

Shoppers have more choices today than ever before. How do you get shoppers to choose your brand and how do you attract new loyal committed shoppers? Loyal committed shoppers become your greatest brand ambassadors. Leveraging this important asset with retailers is the key optimizing every selling opportunity.

3 12, 2018

Using the consumer decision tree to boost consumer loyalty

By |2019-03-22T18:39:15-06:00December 3rd, 2018|Shopper/Loyalty Engagement Enhancement|

The consumer decision tree, which shows how consumers shop a category, is perhaps the most difficult concept for retailers and manufacturers to act on. However, understanding consumer buying habits gives retailers and manufacturers a leg up on the competition and demonstrates their commitment to satisfy their customers. Essentially, the consumer decision tree identifies and [...]

24 09, 2018

The cornerstone of retail – the shopper

By |2019-03-22T19:16:38-06:00September 24th, 2018|Shopper/Loyalty Engagement Enhancement|

The cornerstone of retail is the “4P's”; product, placement, promotion, and pricing. The perfect balance of these will increase consumer traffic in your store, build consumer loyalty, and help you remain competitive in any economy. The challenges for some retailers is that they are so focused on the 4P's that they overlook the fifth, [...]

27 08, 2018

The 5P’s, the cornerstone of every quality marketing and sales strategy

By |2019-03-22T19:33:54-06:00August 27th, 2018|Shopper/Loyalty Engagement Enhancement|

You have most likely heard about the 4 P’s; planning, promotion, placement, price. The most important part of any effective strategy is the shopper or people.  The 5th “P” is the people!  The 5P’s are the cornerstone of any solid retail strategy. This is true for every brand and the retailer.  Brands and retailers [...]

28 06, 2018

SECRETS 063 Effective brand messaging focused on community building with John Grubb of Summit Venture Management / SRG

By |2019-03-14T18:48:17-06:00June 28th, 2018|Podcast, Shopper/Loyalty Engagement Enhancement|

Effective brand messaging is critical to the success of every brand. Shoppers can’t buy products they don’t know about. A blend of strategies used by iconic brands with the creative grassroots tactics and proper funding can accelerate your brands growth. I appreciate your listening, your feedback, and your continued support. This [...]

4 06, 2018

Actionable insights that help you stand out and grow sales

By |2019-03-22T20:46:02-06:00June 4th, 2018|Shopper/Loyalty Engagement Enhancement|

Paying attention to consumer insights lets your loyal customers know that you are focused on meeting their needs. When it comes to category management, you may know the seven essential components, but do you know how to implement each one? Consumer insights include all consumer-related information around consumer buying and shopping habits. From reducing [...]

22 05, 2018

SECRETS 052 Selling Secrets from a master storyteller with Jon Sebastiani of Sonoma Brands /Krave /Smash Mallow

By |2019-03-25T13:37:19-06:00May 22nd, 2018|Podcast, Shopper/Loyalty Engagement Enhancement|

Brands stories that resonate and connect with shoppers help them stand out on crowded shelves and appear in more shopping baskets. They inspire brand evangelism and fierce loyalty. This is accomplished through consistent and impassioned storytelling. Today's story is from an industry thought leader that says that usage occasion disruption is [...]

21 05, 2018

Important questions to grow sales and satisfy shoppers

By |2019-03-22T20:55:01-06:00May 21st, 2018|Shopper/Loyalty Engagement Enhancement|

No two brands are alike just as no two shoppers are alike.  So why is it that so many brands, retailers, and experts offer a “one size fits all” approach to every aspect of their communications?  While the promise of the perfect turnkey canned solution sounds great, we are all skeptical of such claims.  [...]

3 04, 2018

SECRETS 035 Sales extend beyond retailer’s shelves with Chuck Muth with Beyond Meat

By |2019-03-15T10:04:44-06:00April 3rd, 2018|Podcast, Shopper/Loyalty Engagement Enhancement|

Savvy brands are experts at meeting their customer's needs & helping to connect retailers with their loyal shoppers. This is where the real power of a brand at retail is important. Retailers need to partner with brands to satisfy shoppers and drive sales. While doing research for today's podcast, I was [...]

21 12, 2017

How independent natural retailers can grow sales in a hyper-competitive market

By |2019-03-23T09:11:15-06:00December 21st, 2017|Shopper/Loyalty Engagement Enhancement|

How can independent natural retailers remain competitive and grow in a hyper-competitive market?  This is a question I get asked a lot.  This a question that needs to also include the brands these retailers sell.  Most small brands owe their very existence and their start to the small retailer that took a chance on [...]

18 10, 2017

SECRETS 008 Brand building strategies that work by putting the shopper first with guest Joel Warady of Enjoy Life Foods

By |2019-03-15T14:02:56-06:00October 18th, 2017|Podcast, Shopper/Loyalty Engagement Enhancement|

Today we're talking about marketing and innovation, two of the key factors that are driving sustainable sales across every channel. More importantly, marketing and innovation, that's how you get your product in the hands of the young consumer. A lot of big brands rely heavily on marketing as the only way [...]