Shopper/Loyalty Engagement Enhancement

Shoppers have more choices today than ever before. How do you get shoppers to choose your brand and how do you attract new loyal committed shoppers? Loyal committed shoppers become your greatest brand ambassadors. Leveraging this important asset with retailers is the key optimizing every selling opportunity.

4 02, 2016

Transparency and Non-GMO – Natural Consumers Raise the Bar

By |2019-03-24T21:24:45-06:00February 4th, 2016|Shopper/Loyalty Engagement Enhancement|

By Daniel Lohman, CPSA - February 3, 2016 Transparency has always been the cornerstone of natural with ingredients that are simple and easy to understand and causes that resonate with consumers. The Non-GMO movement plays a big role in taking this to the next level including with foods that are not traditionally thought of as natural. [...]

16 10, 2015

Healthy Snacking the Big Winner

By |2019-03-25T10:42:42-06:00October 16th, 2015|Shopper/Loyalty Engagement Enhancement|

The Natural Product Expos – East and its larger cousin West – are where natural manufacturers introduce their new products. Expo East, held last month in Baltimore, showcased a lot of new and innovative natural projects.  Healthy snacking was the key new trend this year. Consumers tend to consume more and more snacks these [...]

15 07, 2015

Natural Products Are Driving Fresh Sales

By |2019-03-25T10:48:12-06:00July 15th, 2015|Shopper/Loyalty Engagement Enhancement|

Natural products are driving growth in almost every category. Shoppers are looking for healthier alternatives to supplement their diets. They’re reading labels because they want to know what’s in their food and how it was produced. But what about the fresh department? How can retailers capitalize on these important trends in the fresh department [...]

26 04, 2015

Sales & Marketing – Are You Invested “socially” with your Target Customer

By |2019-03-25T11:46:56-06:00April 26th, 2015|Shopper/Loyalty Engagement Enhancement, Video|

Social media, digital strategy, proper merchandising, and effective promotion strategies need to be used together to maximize shopper engagement.