By Daniel Lohman, CPSA - February 3, 2016 Transparency has always been the cornerstone of natural with ingredients that are simple and easy to understand and causes that resonate with consumers. The Non-GMO movement plays a big role in taking this to the next level including with foods that are not traditionally thought of as natural. [...]
The Natural Product Expos – East and its larger cousin West – are where natural manufacturers introduce their new products. Expo East, held last month in Baltimore, showcased a lot of new and innovative natural projects. Healthy snacking was the key new trend this year. Consumers tend to consume more and more snacks these [...]
Natural products are driving growth in almost every category. Shoppers are looking for healthier alternatives to supplement their diets. They’re reading labels because they want to know what’s in their food and how it was produced. But what about the fresh department? How can retailers capitalize on these important trends in the fresh department [...]
Social media, digital strategy, proper merchandising, and effective promotion strategies need to be used together to maximize shopper engagement.