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Trade Marketing ROI Increase

Over 70% of trade spending is ineffective and useless.  Minimize excessive slotting and menu fees and determine optimal pricing.  Avoid retailers, brokers and distributor viewing your brand as an ATM.  Reach new loyal customers with targeted actionable insights and strategies that get results.

17 12, 2019

SECRETS 157 The 2 Best Tools To Ensure Sales Success With Daniel Lohman From Brand Secrets And Strategies

By |2019-12-18T10:40:42-07:00December 17th, 2019|Podcast, Trade Marketing ROI Increase|

Nothing happens until customers buy your products. They can’t buy what they can’t find. Your retail execution needs to be flawless. Scorecards and KPI’s are the best tools to ensure flawless merchandising, distribution, promotions, and sales excellence. Welcome. Today's story is about the shopper, more specifically about the shopper journey. Let [...]

10 12, 2019

SECRETS 156 Essential Strategies To Maximize Your Trade Marketing ROI With Kurt Kaiser From ViaggioTrade

By |2019-12-10T10:09:33-07:00December 10th, 2019|Podcast, Trade Marketing ROI Increase|

Wish you knew how to explode sales and compete more effectively? This show builds on Secrets 155. Learn strategies to maximize sales and profits giving you a significant and sustainable competitive advantage. Make your brand more attractive to investors.  Welcome. This week's podcast is an extension of last week's podcast. What [...]

3 12, 2019

SECRETS 155 What is trade marketing and why does it matter With Kurt Kaiser From ViaggioTrade

By |2019-12-03T14:18:14-07:00December 3rd, 2019|Podcast, Trade Marketing ROI Increase|

Trade marketing includes everything required to get your brand into shoppers hands. It represents 25% of your gross revenue and yet over 70% is wasted or ineffective. Learn how to maximize each and every selling opportunity to grow your natural brand. Here are some statistics that every brand needs to be [...]

5 11, 2019

SECRETS 151 Full Circle Sustainability – Sales Success Customer First Strategies With Mike Forbes From Alter Eco

By |2019-11-12T20:45:07-07:00November 5th, 2019|Podcast, Trade Marketing ROI Increase|

Knowing your numbers & having a solid strategy to manage your trade marketing will level the playing field & give you a sustainable competitive advantage. It begins with customer first strategies that align your brands values with shoppers through story. Welcome, there's a hard way and an easy way to do [...]

1 10, 2019

Trade Management Essentials To Grow And Scale Your Brand

By |2019-10-01T15:37:06-06:00October 1st, 2019|Trade Marketing ROI Increase|

The art and science of getting your products on more store shelves and into the hands of more shoppers - without going bankrupt in the process. Sell more, gain more runway. It’s estimated that 25% of a brand's gross sales are tied to their trade management budget. The challenge is that over 70% of [...]

24 09, 2019

SECRETS 145 The Blueprint To Mastering The Shelf With In-Store Execution With Yuval Selik and Christopher Ambarian From Promomash

By |2019-09-24T21:09:55-06:00September 24th, 2019|Podcast, Trade Marketing ROI Increase|

All brands struggle with maximizing their trade marketing ROI, especially in-store. There is an easy and a hard way to do anything. Having a blueprint to follow is similar to a roadmap. It can save you valuable time, money, & worry while exploding sales.  Welcome. This podcast is dedicated to getting [...]

10 09, 2019

SECRETS 143 Explode Sales With Effective Trade Show Strategies With Daniel Lohman From Brand Secrets And Strategies

By |2019-09-11T10:39:06-06:00September 10th, 2019|Podcast, Trade Marketing ROI Increase|

Trade shows can explode sales for brands and retailers IF you know the insider secrets. Most brands overlook simple strategies to maximize every selling opportunity. Being prepared and a solid strategy for following up after the event are two key elements. Welcome. In honor of Expo East this week I wanted to [...]