Video Archives | BRAND SECRETS AND STRATEGIES
30 03, 2020

SECRETS 179 Trade Marketing Strategies That Grow Sales And Profits, Dan Lohman With Brand Secrets And Strategies

By |2020-04-04T11:34:00-06:00March 30th, 2020|Podcast, Trade Marketing ROI Increase, Video|

25% of a brands gross sales are tied to your trade marketing and yet over 70% is wasted of ineffective, more in natural. Trade marketing includes everything required to promote your brand. Let’s fix that! There is a better way to grow sales & profits [...]

24 03, 2020

SECRETS 177 How To Plan And Forecast Sales In Uncertain Times, Dan Lohman With Brand Secrets And Strategies

By |2020-04-07T21:18:01-06:00March 24th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Predicting sales is both an art and a science. Balancing between excess inventory and out-of-stocks can be a struggle in ordinary times for any brand. Simple mistakes can be extremely costly. Learn creative strategies in Trade Marketing Essentials

10 03, 2020

SECRETS 174 How To Future Proof Your Brand In Uncertain Times, Dan Lohman With Brand Secrets And Strategies

By |2020-04-04T11:34:40-06:00March 10th, 2020|Category Leadership, Podcast, Video|

Last week Expo West was cancelled. No one knows how the virus will impact shopper behaviors - specifically how this will affect your sales. People still need to eat. They want healthy products more now than ever. Learn how to work smarter, not harder [...]

5 03, 2020

SECRETS 173 Salvaging Expo West – The Power Of Networking

By |2020-04-04T11:34:53-06:00March 5th, 2020|Podcast, Sales Funnel Magnification, Video|

I’d like you to please help me support all the brands that were impacted by Expo West being canceled. We need to rally behind them and help them rise from the ashes. What advice and encouragement do you have to support & bring our industry together? [...]

26 02, 2020

SECRETS 171 How Your Compostable Packaging Strategy Can Increase Sales And Profits, Dan Lohman With Brand Secrets And Strategies

By |2020-04-04T11:35:08-06:00February 26th, 2020|Podcast, Resource Integration, Video|

Packaging is required to sell your brand. Wouldn’t it be great if your packaging could work as hard as you to increase sales and profits? Creative strategies that any brand can leverage to connect more with shoppers that retailers will love!  Download the show notes below [...]

25 02, 2020

SECRETS 170 The Inconvenient Truth About Single Use Packaging, Kelly Williams With NatureFlex

By |2020-04-26T10:39:28-06:00February 25th, 2020|Podcast, Resource Integration, Video|

Sadly, most single use packaging ends up in a landfill and survives there for generations. This is a key pain point for brands. There is an alternative - this episode. Progressive brands need to take the lead to eliminate confusion and educate shoppers Download the show notes below [...]

19 02, 2020

SECRETS 169 How To Instantly Gain A Competitive Edge In Business, Daniel Lohman With Brand Secrets And Strategies

By |2020-04-04T11:35:42-06:00February 19th, 2020|Podcast, Sales Funnel Magnification, Video|

Your success as a brand depends on every competitive advantage you have in your category. That begins with every competitive edge you have as a leader. The simple easy to adopt strategy to give you a distinct and sustainable competitive advantage

12 02, 2020

SECRETS 167 NatchCom – The Top Digital Strategies Natural Brands Need To Grow And Scale, Daniel Lohman With Brand Secrets And Strategies

By |2020-04-12T15:44:28-06:00February 12th, 2020|Podcast, Sales Funnel Magnification, Video|

Your brand needs to be available wherever your customers shop. That requires a robust digital strategy to level the playing field with big brands. NatchCom shares expert insights to teach brands how to grow and scale in traditional retail and online. I spend a lot of time talking about why [...]

11 02, 2020

SECRETS 166 Lori Taylor With The Produce Moms, Produce Is The Gateway To Health, Vitality And Center Store Sales Success

By |2020-04-26T10:34:07-06:00February 11th, 2020|Podcast, Sales Story Optimization, Video|

Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales. One of the things that makes natural, natural are the healthy, [...]

4 02, 2020

SECRETS 165 How To Maximize Brand Sales At Natural Products EXPO West, Daniel Lohman With Brand Secrets And Strategies

By |2020-04-04T11:33:13-06:00February 4th, 2020|Podcast, Sales Funnel Magnification, Video|

The Natural Products Expo West is a great platform to showcase natural brands. Most brands struggle to make a lasting impact or achieve a high ROI from Expo. Learn the top business strategies to maximize sales and gain a significant competitive advantage It's that time again to be thinking about [...]

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