Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients – beyond a retailer’s shelf. Brands who can personalize their messaging have the potential of going viral.
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Brands need to have a clear and compelling message that resonates with shoppers. Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients in your package beyond a retailer’s shelf. Brands who can personalize their messaging have a potential of going viral. This is why a clear and compelling brand message is your recipe for success. It’s at the heart and soul of everything you do. If you’ve been following me for a long, you’ve probably heard me say repeatedly that you never get a second chance to disappoint a customer. The strength of every brand is the connection you make with shoppers. You want shoppers to know, like, and trust your brand. First impressions matter. Make it memorable.
Have you ever played the game where share a story with someone, and they share it with someone else and so on? Your story’s unrecognizable by the time it comes back round to you. Every brand I’ve ever worked with struggles with this. Every impression your brand makes on a retailer’s shelf, online, through social media, in the press, or by any brand ambassador needs to be communicated with the same authenticity, passion, and enthusiasm as is originally shared by the founder. Your selling story needs to be so compelling and so inspiring that it goes viral.
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Empowering Brands | Raising The Bar
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