Building a healthy foundation for your brand is the critical first step. It can determine how effectively you grow and scale. Leveraging the power of a community, especially a farmers market, can provide you with invaluable insights others overlook.
I spend a lot of time on this podcast talking about what brands need to do to build a healthy foundation to grow your brand on. In other words, the healthier, the stronger the foundation for your brand, the longer you’re going to be around, the more effective you’re going to be able to reach your customers, and when I say how long you’re going to be around, I mean a month, a year, a decade, or even longer. This is critically important that every brand starts outright, that you have the right strategies in place to support your growth, to help accelerate your growth. Unfortunately, so many of the brands that I mentor and work with from all stages of development don’t have a healthy foundation. There’s something that they overlooked or something that they missed when they’re setting their brand up, something critical that they missed when they were trying to decide what their go-to-market strategy was.
As a result, most of those brands continue to struggle to make up for what they didn’t do ahead of time. This is where I want to help you. The reason this matters is because over 80% of natural brands fail within the first year. Now I’m committed to change that, and that’s what we talk about on this podcast, giving you the strategies and the tools and the resources to help you do just that, to build a healthy foundation, to teach you what you need to know to grow, and then to help add rocket fuel to your growth once you get started. That’s what today’s story’s about. Today’s story’s about the basics, and even if you have a brand that’s been in existence and on retailer shelves for quite a while, these strategies can help you. Today’s story’s about how to use your audience, how to leverage your audience, your community to help you grow your brand. Where you can take your products to a community that’s going to help support you, that’s going to help you modify your products, or tailor them just perfect to support your growth going forward.
This is about how to leverage the strategies that most brands overlook, and the best part is that they’re all focused on the consumer. The consumer is going to buy your product. Now, what I mean by the fact that a lot of brands overlook this, a lot of brands create a product. They put it in a package, they gain retail distribution, they put it on a retailer shelf, and that’s how they test to see if the product’s viable. Well, this is horribly expensive. And failing in this in a situation can cost a brand a ton of money, can even derail and even bankrupt some brands, depending on the size of the brand. What we’re talking about today is a strategy that you can take your product to live customers, and test it, find out what they think about it. As you know, I’m a huge fan of being able to leverage the strength of your community to drive sustainable sales for your brand.
And again, that’s what today’s story is about.
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The Essential New Item Checklist – The Recipe For Success
Empowering Brands | Raising The Bar
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