FREE Brand-Building Guide Library:

Proven strategies to get your brand onto more store shelves and into the hands of more shoppers.

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  1. Strategic Solutions To Grow Your Brand
  2. Top 10 Strategies To Meet Your Business Goals
  3. Retail Math Cheat Sheet
  4. Retail Scorecard
  5. Merchandising Checklist To Grow Sales And Shopper Loyalty
  6. Efficient Assortment Strategies Worksheet
  7. 8 Strategies To Maximize Trade Marketing ROI
  8. 11 Key Strategies To Increase Your Market Basket Size And Grow Sales
  9. Using The Consumer Decision Tree To Boost Consumer Loyalty
  10. Effective Merchandising Strategies That Grow Sales And Delight Shoppers
  11. Simple Solutions To Maximize Broker/Distributor Effectiveness
  12. What Is Category Management And Why Is It Important
  13. The Essential New Item Checklist – The Recipe For Success
  14. How To Get On More Store Shelves
  15. Trade Management Essentials To Grow And Scale Your Brand
  16. Brand Health Assessment Checklist
  17. Promotion Analysis Growth Strategies

Strategic Solutions To Grow Your Brand

This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management – what retailers REALLY want. 

Top 10 Strategies To Meet Your Business Goals

Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.

Retail Math Cheat Sheet

Each of us needs to perform basic retail math calculations but it’s not always possible to remember every formula, especially if you don’t use them on a regular basis. Here’s a quick cheat sheet with some of the most important formulas you need to know. 

Retail Scorecard

Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They’re what you need to succeed. 

Merchandising Checklist To Grow Sales and Shopper Loyalty

Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.

Efficient Assortment Strategies

Ensure that shoppers can easily find your brand on a crowded shelf. Effective strategies to increase shopper engagement and drive sales.

8 Strategies To Maximize Trade Marketing ROI

Most promotional spending is ineffective and wasted. Effective promotions expand runway, grow sustainable sales & maximize your promotional ROI.

11 Key Strategies To Increase Market Basket Size

Your market basket includes all items shoppers purchase on each shopping trip. Health-conscious shoppers spend more than regular shoppers. Learn how to leverage the importance of your shopper to drive sustainable sales and increase shopper loyalty. 

Using The Consumer Decision Tree To Boost Shopper Loyalty

Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. Learn how to gain a substantial competitive advantage by focusing on your loyal shoppers. 

Effective Merchandising Strategies

Consumers want and appreciate brands and retailers who make shopping easy, convenient, and save them time. Learn strategies to help retailers drive sales with your brand. 

Simple Solutions To Maximize Broker Effectiveness

Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth.

What is Category Management And Why It’s So Important

The great equalizer between small and large brands.  Learn how it has evolved and the advanced strategies that retailers really want and need from you and your brand.

The Essential New Item Checklist – The Recipe For Success

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.

How To Get On More Store Shelves

Getting your products onto store shelves is critical to your success – even online stores. There is an easier way to grow sales and profits that can also save you valuable time and money. Knowing this simple strategy can explode sales and give you a substantial and sustainable competitive advantage. 

Trade Management Essentials – Strategies To Grow And Scale Your Brand

Trade marketing includes everything required to promote your brand. It’s your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.

Brand Health Assessment Checklist – Strategies To Grow And Scale Your Brand

The world changed dramatically, almost overnight. A lot of brands are struggling as a result. You are not alone! These simple strategies will help keep you focused on the “why”, why your brand matters to your customers. This is the sturdy foundation your brand was built on.

#17 Promotion Analysis Growth Strategies

Promotion Analysis Growth Strategies

What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Brands are looking for ways to cut wasteful spending while also looking for creative ways to explode sales during these uncertain times. Traditional strategies will only hamstring your brand and undercut your growth strategy. Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors and retailers, fuel for more innovation, greater support for mission-based causes, and more.