How do you plan to grow and scale your brand to ensure success in 2020 and beyond? The top 10 best growth strategies to give you a significant competitive advantage and help you get your brand on more store shelves and into the hands of more shoppers.

How to reach your 2020 Vision for your brand

Do you want to know what the top 10 strategies to ensure success in 2020 and beyond are? That’s what we’re going to be talking about today. 

Welcome. You need a clear vision to succeed in 2020 and to help you do that, I’m changing up the format a little bit. In addition to my regular interview shows, I’m going to add on these smaller, shorter shows, and these episodes are going to be designed to help give you specific insights to answer your most pressing bottlenecks. They’re going to be a lot shorter and in addition to that, there’s going to be a YouTube component. On the YouTube channel, you might see illustrations to help frame or explain what I’m talking about more in depth, so you want to check out both, the Brand Secrets and Strategies YouTube channel and the Brand Secrets and Strategies podcast. 

Let’s dig in today’s episode.

It’s the beginning of the year and everyone likes to talk about goal setting. What I want to do differently is highlight the top brand building strategies to help you get your brand on more store shelves and into the hands of more shoppers. These are the best strategies used by the big brands. They work for them and they can work for you. Today, I want to focus on the top 10 strategies to grow and scale your brand in 2020 and beyond. 

#1, review the prior year. Take an assessment of what worked, what worked well, what you could have done better, and what tasks were a distraction and need to be eliminated. 

This is a critical step that most people overlook or ignore. The reason this matters is that a lot of the things that you’re doing make sense and they work to some degree. So let’s identify those things. Let’s tweak them. Let’s make them work more effectively. 

Some of the things that you did were distractions. You might call that busy work – work with no real purpose.  Let’s identify what those were and let’s eliminate those altogether. Identify which of those tasks can be delegated to someone else.  

The goal is too continually look for little improvements that can make a big impact. Remember that retail is a marathon and not a sprint. Little improvements add up and multiply over time. 

Have you ever heard of the domino effect? The momentum from the first block falling is amplified throughout the chain reaction. The effect is having a tremendous amount of inertia or energy capable of making a dramatic impact.  

#2, get focused. Sharpen the saw. Exactly what I was talking about a minute ago, only now, we’re talking about how do we get you focused? 

How do you kill distractions? Distractions dilute your energy. They take you off task. They make you less productive. If we can help you sharpen the saw and focus on what’s really important, then that’s going to help you be successful long-term. 

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