Trade Marketing Essentials

Stop wasting money! Maximize your Trade Marketing ROI with proven strategies to grow profitable sales and gain a significant competitive advantage.

I want a competitive advantage now!

FREE Trade Promotion ROI Calculator 

10 Minutes To More Sales And Profits!

Are you tired of feeling like an ATM machine? Stop throwing money away! Most brands do not make this a priority. That is a huge mistake that can be catastrophic. Learn how to use this Cool Promotion Analysis Tool below to maximize your trade marketing ROI!

This FREE Trade Promotion ROI Calculator Tool Will Help You:

✅  Measure the Return On Investment from your promotions

✅  Analyze your promotions to eliminate wasted spending

✅  Identify opportunities to increase sustainable sales and profits

✅  Maximize your sales lift from a promotion

✅  Evaluate your competitor’s promotional effectiveness

✅  Leverage those insights to gain a significant competitive advantage 

✅  Help your retail partners drive sustainable category growth

✅  Evaluate different promotional scenarios to optimize your event

✅  Compare pre-promotion scenarios to actual promotion results 

✅  Improve your planning and forecasting accuracy

✅  Direct resources to support and amplify promotional efficiency  

✅  Schedule and budget promotions 

✅  Maximize your trade marketing ROI

Looking for ways to cut excessive costs?

What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? 

Brands are looking for ways to cut excessive costs while also looking for creative ways to explode sales during these uncertain times. Traditional strategies will only hamstring your brand and undercut your growth strategy.

What if there were a better way? Well, now there is! 

All brands struggle with accurately measuring promotions, even big brands. There are simple things you can do that can make huge impacts in your promotional effectiveness. It all begins with knowing how to accurately calculate the impact of each promotion type.  Accuracy Matters – Stop Wasting Money! 

Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors and retailers, fuel for more innovation, greater support for mission-based causes, and more.

What is trade marketing and what are the benefits of trade marketing? 

What you need to know!    Proven Strategies To Maximize Your Trade Marketing ROI

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Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
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What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.

Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize long-term sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario.

* Accuracy matters! These tools provide estimates based on the figures you input. There are a lot of factors that impact the accuracy of the inputs (data harmonization, out-of-stocks, poor retail execution, etc). These issues go well beyond all promotion tools. I have several workarounds. These are things I cover in detail in my Trade Marketing Essentials course which you can learn more about here.

* This not a guarantee, only an estimate.

How To Calculate The TRUE ROI From A Promotion – FREE webinar replay

Learn how to leverage these tools to gain a sustainable competitive advantage.

Click Here To Watch The Replay!

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More brand-building resources to grow and scale your brand coming. Make sure you’re on my email list. If not, subscribe below!

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Top 5 Strategies To Dramatically Reduce Deductions And Save Money – Click Here for Free Webinar Replay

How To Keep Your Brand Alive Today And Tomorrow And What Comes Next webinar

Trade Management Essentials – Strategies To Grow And Scale Your Brand

Trade marketing includes everything required to promote your brand. It’s your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.

Empowering Brands | Raising The Bar

Ever wish you just had a roadmap?  Well now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week.  You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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