I’d like you to please help me support all the brands that were impacted by Expo West being canceled. We need to rally behind them and help them rise from the ashes. What advice and encouragement do you have to support & bring our industry together?



Hello and thank you for joining us today. This is the Brand Secrets and Strategies Podcast #173

Welcome to the Brand Secrets and Strategies podcast where the focus is on empowering brands and raising the bar.

I’m your host Dan Lohman. This weekly show is dedicated to getting your brand on the shelf and keeping it there.

Get ready to learn actionable insights and strategic solutions to grow your brand and save you valuable time and money.


Have you ever wished you knew how to future proof your brand in challenging times? If so, your in the right place

I’ve been hearing brand worry about things that are out of their control like the potential disruption of shoppers buying their brands due to the uncertainty in the world today. While there are a lot of things to be aware of, they need to

Let's face it retail is expensive, it's pay to play. Small disruptive brands are at a significant competitive disadvantage. Over 80% of natural brands fail within the first year - I'm committed to change it. This requires that you adopt strategies that differentiate your brand and give you a significant competitive advantage. This requires that you stay away from the cookie-cutter strategies your competitors rely on.

Everything is negotiable, especially in this industry. What retailers want more than anything are loyal committed shoppers that return time and time again, more customers in their stores, a competitive advantage in their market, and a reasonable profit. Any brand that can help retailers achieve this can leverage it to get better shelf placement, more promotional support, and better merchandising. Retailers what and need your help to stand out in their market.

Savvy retailers already know how well your brand is performing on their shelves. What they need are insights, actionable insights, that they don't get from your competitors. This begins with your go-to-market strategy.

You need strategies others overlook or are not aware of. I continually hear brands say that their broker, agency, or distributor handles their category management needs. That’s not enough to differentiate you brand from other brands they represent. This is not a nock on them, it just they use cookie cutter strategies to be efficient. Let me explain.

What can man was started, what it accomplished,

A talented category management expert is worth their weight in gold.

As always, I want to thank you for listening. This show is about you and it's for you. In appreciation for your time, there’s a free downloadable guide for you at the end of every episode. I always include one, easy to download, quick to digest strategy that you can instantly adopt and make your own. One you can use to grow sustainable sales and compete more effectively with.

Don't forget to go back and listen to previous episodes where I may answer some of your most pressing questions - the things that keep you up at night. If you liked this episode, share with your friends and subscribe so you’ll be the first to get new brand-building content as soon as it becomes available.

Remember the goal here is to get your products onto more store shelves and into the hands of more shoppers - including online.

You truly are limited by your imagination when it comes to unique and disruptive strategies to leverage your packaging to help drive traffic to your brand and to your retail partners. It all begins with giving shoppers what they want making it easy for them to get excited about your brand and what you stand for.

I’ll include links to all packaging related content on the podcast webpage and in the show notes.

Today’s free guide is How To Get On More Store Shelves. This sill give you several key strategies you can use to get your brand on more store shelves and into the hands of more shoppers.

You can get it by going to brandsecretsandstrategies.com/session173.

Here’s the question of the day. …….. Leave your comments below. I read every one.

Thanks you for listening and I look forward to seeing you in the next episode.

Thanks again for joining us today. Make sure to stop over at brandsecretsandstrategies.com for the show notes along with more great brand building articles and resources. Check out my free course Turnkey Sales Story Strategies, your roadmap to success. You can find that on my website or at TurnkeySalesStoryStrategies.com/growsales. Please subscribe to the podcast, leave a review, and recommend it to your friends and colleagues.

Sign up today on my website so you don’t miss out on actionable insights and strategic solutions to grow your brand and save you valuable time and money.

I appreciate all the positive feedback. Keep your suggestions coming.

Until next time, this is Dan Lohman with Brand Secrets and Strategies where the focus is on empowering brands and raising the bar.

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Empowering Brands | Raising The Bar

Ever wish you just had a roadmap?  Well now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week.  You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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