Shoppers want healthy natural organic products. Organic produce is the gateway to driving sustainable natural organic sales in center store. This is the audio recording of the presentation I facilitated for the Category Management Association.
The Category Management Association reached out to me to facilitate four webinars geared toward helping mainstream retailers and brands understand what makes natural natural. Today’s podcast includes the audio from the third in the series, all about produce and how produce is driving center store sales.
As consumers begin to experiment with organic and they try to understand and learn a little bit more about it, it’s easier for them to make the connection between produce and other products within the store. The key point here is that produce is what drives sales in center store by helping those consumers understand and appreciate the value of natural organic products on the perimeter of the store and how they relate to other categories within the store.
If you’d like to download the presentation that we refer to in this webinar, you can easily access it at categorymanagementsolutions.com/cma3. As a little bit of additional background, the Category Management Association (CMA) defines the standards of category management proficiency. There are three levels; CPCA, CPCM, and CPSA. I’m a Certified Professional Strategic Advisor (CPSA). The CMA also provides a wealth of information and resources to help support their members which predominantly include mainstream brands and retailers. For any natural companies listening, the reason this matters is because category management includes the advanced strategies that the big brands rely heavily upon. The point being is that if you want to play at that level, you need to BE at that level. That’s what the focus of this podcast is, all about to help small natural brands and retailers compete head-to-head, toe-to-toe with the big guys.
I would like to thank the CMA for supporting this important cause and for bringing this information to you. If you want to learn more about the CMA and how they work with brands, you can always connect with me or reach out to them directly. I’ll put links to them and Category partners, my guest on this webinar, in the show notes and on this podcast webpage.
Download the show notes below
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