Knowledge is powerful especially when it provides a window into brand and retailer successes in other markets. Leveraging these actionable insights creates a competitive advantage to keep you up on trends and stay ahead of the curve.

I want to thank you for joining me today. Today we focus on the relevance of brands and retailers. What do I mean by that? If a brand or a retailer isn’t relevant, continually relevant to their shopper, then they have no reason for being. Today’s story, we talk a lot about the strategies that brands and retailers need to use and should use to remain relevant with their shoppers. Today I’m thrilled to introduce you to Kevin Coupe. Kevin is the author of Morning News Beat, a daily publication that I’ve been reading now for years. He also has a couple of books, podcasts, and a lot of other great resources. I highly recommend everyone check him out, and I’ll be sure to put a link to Morning News Beat in the podcast show notes and on this podcast web page. 

The real benefit of having someone like Kevin on the podcast is that he’s able to provide insights about what’s going on in other markets, other categories, other channels, and other countries. It’s this unique perspective that allows brands and retailers to grow and understand what’s going on beyond the four corners of their building or their package. Kevin and I were having such a great conversation and were sharing so much great content that I didn’t want to end the recording. Because of the length of this episode, I’ve split it into two different episodes. The show notes for these episodes are going to be placed on episode 72’s podcast web page. You’re going to want to listen to both episodes to really get the full benefit from our conversation.

Download the show notes below

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