4 Points To Building And Scaling A Brand In The Era Of Covid – FREE webinar
Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies
Featuring Kevin Webber & Patrick Webber & Jeff Kingsbury, Fourpoints®Bar & Basecamp Co-Pack
The Retail Solved Blueprint for bands trying to navigate the new retail landscape. Our food system is broken and traditional retailers no longer have all the power. COVID has exposed major inequities and failings in the way retailers work with, support, and promote small natural brands. This ignores what matters most – their customers.
Shoppers have unlimited choices where they spend their hard-earned money. The WILL continue to buy the products they want – even if they are not available at their local store.
The best defense against any virus is a healthy diet and that begins with natural brands – not the heavily processed commoditized brands of yesteryear. The undeniable fact is that natural brands are driving all sustainable sales across every category.
Natural brands had a competitive disadvantage prior to COVID and things are even more challenging today which is forcing natural brands to migrate to online stores.
8/14/2020 9AM MST (11 EST)