Speaking  Training  Webinars

Scroll down to see the FREE Webinar schedule below, to register, and links to select replays.

Energizing audiences with actionable ideas and strategies that matter – solutions participants can easily adopt and fully implement to drive sustainable sales.  Each presentation is customized to meet your event’s objectives including trade shows, networking events, workshops, webinars or conferences.

If you would like me to speak at your upcoming industry meeting, please send details to: Dan@CMS4CPG.com

Presentation Topics:

   Merchandising strategies that help you stand out on the crowded shelf

   Category Management for entrepreneurial brands and retailers

   Growing sales with natural organic

   How to future proof your brand

   Save valuable time and money with creative problem solving strategies that grow sales

   Make better decisions using actionable insights

   Custom topics to meet your specific needs

I am the first person certified at the highest level of Category Management Proficiency – Certified Professional Strategic Advisor (CPSA)

Training/Mentoring

Helping Brands Learn How To:

Click Here Learn About Advanced Training

   Gain a significant competitive advantage while boosting sales and profits

   Understand the advanced business strategies and insider secrets the big brands use

   Achieve and exceed your goals and objectives with scorecards

   Identify key opportunities to expand your distribution

   Improve your merchandising to build a healthy foundation to grow your brand

   Leverage KPI’s to benchmark and measure your success

   Grow your brand across multiple channels in any economy

   Avoid common pitfalls when planning your merchandising strategy while avoiding out-of-stocks

   Maximize your relationship with your brokers, distributors, and retailers

   Help retailers increase shopper traffic and drive profitable sales more effectively

   Understand the critical components and impact of a successful promotion

   Eliminate wasted spending and stop allowing your brand to be treated like an ATM machine

   Maximize best practice retail strategies and become a category leader

   Create a compelling selling story that will get your brand on the shelf and keep it there

   Make sense of all the data to increase your ROI

   Understand the importance of fact-based selling and go beyond standard canned topline reports

   Capitalize on actionable insights and strategic solutions to grow your brand

Brands Who Trust Brand Secrets And Strategies – Partial List

Future Events

A special thanks to my partners in this free webinar series

Please support them and thank them for helping me raise the bar in natural

How To Get Your Brand On Store Shelves And Into The Hands Of Shoppers – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Nothing happens until someone buys your products and shoppers can’t buy them if they can’t find them. Make it easier for customers to find and buy your brand! There is a difference between the Canadian and the US organic shopper. Knowing this will give you a competitive advantage – what you need to know. This is the presentation I was to give at the Canadian Organic Trade Association Breakfast at The Natural Products Expo West 2020 show.

6/5/2020 9AM MST  (11 EST)    
Register Here Now!

How To Grow Sustainable Sales With Plant-Based Solutions Shoppers Want – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Daniel Karsevar, Plant-Based Solutions
Food supply issues are in the news daily. Shoppers are looking for alternatives to animal-based proteins and nutrients. Plant-based products are more relevant to retailers today than ever.

There is a lot of confusion about how to merchandise and sell plant-based products before the pandemic. We need to get this right and make it easier for your shoppers to find and buy plant-based products. Learn creative actionable strategies to elevate the plant-based revolution beginning with meeting the needs of the growing segment of flexitarian shoppers.

5/29/2020 9AM MST  (11 EST)    
Register Here Now!

Past Events

How The Pandemic Is Changing Retail & How To Remain Relevant To Shoppers – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Phil Lempert, The Supermarket Guru
No one knows what the future holds and what the retail landscape will look like tomorrow and beyond. We all still need to eat and food retail plays a critical role in how we shop and feed our families. That begins with brands and retailers partnering to make the shopper journey convenient, easy, and friendly.

Hear from the experts and get firsthand actionable insights and creative strategies that are helping brands and retailers remain connected to their communities and the shoppers who love them.

5/22/2020 9AM MST  (11 EST) Click Here To Watch The Replay!

How To Calculate The TRUE ROI From A Promotion – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

✅ What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending?

✅ Brands are looking for ways to cut wasteful spending while also looking for creative ways to explode sales during these uncertain times. Traditional strategies will only hamstring your brand and undercut your growth strategy.

✅ I am currently developing a series of innovative Tools For The Trade that will significantly explode sales and scale your brand. These tools will radically change how brands can not only survive but thrive during these uncertain times.

✅ All brands struggle with accurately measuring promotions, even big brands. There are simple things you can do that can make huge impacts in your promotional effectiveness. It all begins with knowing how to accurately calculate the impact of each promotion type. Accuracy Matters – Stop Wasting Money!

✅ Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors and retailers, fuel for more innovation, greater support for mission-based causes, and more.

5/15/2020 9AM MST  (11 EST)  Click Here To Watch The Replay!

 

How To Get Your Brand Discovered By Retailers And Get It Onto Their Shelves – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring ECRM and RangeMe
There is a better way to get your brand onto store shelves and into the hands of more shoppers that does not waste a lot of jet fuel and it does not require you to attend trade shows.

Trade shows are great for networking and learning about new trends but, let’s face it, they do not provide face time with retailers you need to grow and scale your brand. Learn about a simple, easy, and convenient way to make your brand discoverable by retailers. There is a simple creative solution to get one-on-one face time with retailers wanting your brand on their shelves.

5/8/2020 9AM MST  (11 EST)  Click Here To Watch The Replay!

How To Keep Your Brand Alive Today And Tomorrow And What Comes Next – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Featuring Andrew Therrien

Life after a pandemic. The sun will continue to rise and set. Tomorrow is a new day. 

The best defense against any virus is a healthy diet and that begins with your brand. 

Learn what you need to do to ensure you have a healthy foundation to grow and scale your brand. These strategies will help you gain a competitive advantage that will accelerate your sales in the new normal.

5/1/2020 9AM MST  (11 EST)  Click Here To Watch The Replay!

 

Trade Marketing Goal Setting – You Can’t Hit A Target You Don’t Aim For – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Are you tired of feeling like an ATM machine? Stop throwing money away!

Most brands do not make this a priority. That is a huge mistake that can be catastrophic. Trade Marketing represents 25% of your brand’s gross sales and yet over 70% is wasted. You can not afford to squander any opportunity to introduce your brands to new shoppers. An effective strategy can 13x your promotional ROI. It requires flawless execution and that begins with setting and achieving well-thought goals..

4/24/2020 9AM MST  (11EST)   Click Here To Watch The Replay!

Top 5 Strategies To Dramatically Reduce Deductions And Save Money – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Are you tired of feeling like an ATM machine? Stop throwing money away!

Deductions are a huge drain on your finances and not all are valid. They can derail and even bankrupt your brand. They place a huge burden on your cash flow that can negatively impact every aspect of your business.

Some retailers and distributors view deductions as a profit center hoping that brands won’t invest the necessary time required to investigate the mountain of excessive claims.

Learn simple strategies to gain control over YOUR MONEY and channel your resources to grow sustainable sales and scale your brand.

4/17/2020 9AM MST  (11 EST)  Click Here To Watch The Replay!

How Do You Future Proof Your Store In Uncertain Times – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Top Strategies For Brands To Partner With Retailers

This is in cooperation with Whole Foods Magazine. This webinar is for both retailers and brands.

Fact:
     1) People still need to eat
     2) The best defense against any virus is healthy food and a healthy lifestyle
     3) Shoppers want products that align with their values
No one knows how the virus will impact shopper behaviors – specifically how this will affect your sales. People still need to eat. They want healthy products more now than ever. Learn how brands and retailers can work together to better weather this storm. Make it easier for your customers to find and buy the products they want – your products! Learn how to work smarter, not harder

4/10/2020 9AM MST    Click Here To Watch The Replay!

How To Plan And Forecast Sales In Uncertain Times – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Predicting sales is both an art and a science. Balancing between excess inventory and out-of-stocks can be a struggle in ordinary times for any brand. Simple mistakes can be extremely costly. Learn creative strategies in Trade Marketing Essentials.

4/3/2020        Click Here To Watch The Replay!

Trade Marketing Strategies That Grow Sales And Profits Masterclass – FREE webinar

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

Stop Wasting Money Today! Maximize your Trade Marketing ROI with proven strategies to grow profitable sales and a competitive advantage. Learn what you need to know.

Trade spending includes everything required to get your products onto store shelves and into shoppers hands. About 25% of a brands gross sales are tied to trade marketing and yet over 70% (higher in natural) of your promotional spending is wasted or ineffective. Let’s fix that!

3/25 & 28/2020    Click Here To Watch The Replay!

Canada OTA (Organic Trade Association) Business Builder’s Breakfast at Expo West

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies

How To Get Your Brand On Store Shelves And Into The Hands Of Shoppers

Nothing happens until someone buys your products and shoppers can’t buy them if they can’t find them. Make it easier for customers to find and buy your brand!

3/5/2020