Brand Story Archives | BRAND SECRETS AND STRATEGIES
1 10, 2019

Trade Management Essentials – Strategies To Grow And Scale Your Brand

By |2019-10-01T14:36:22-06:00October 1st, 2019|Tip Of The Week|

Every dollar spent to get your products into the hands of shoppers falls under the umbrella of trade marketing. The challenge is that most promotional spending is largely ineffective and wasted. Effective promotions expand your brand’s runway, grows sustainable sales and it maximizes your promotional ROI.  Trade marketing encompasses every effort required to get [...]

26 12, 2018

Don’t forget to include the human in your story telling

By |2019-03-14T14:19:50-06:00December 26th, 2018|Tip Of The Week|

Most marketers and sales experts focus on “target customers”. The key thing to remember is that people don’t want to be sold, they want to buy. In fact, brands that personalize their messaging in a way that speaks directly to the human that buys your products build a one-on-one relationship that extends beyond the [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

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Promotion Analysis Tool Lite

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.