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18 02, 2019

Innovative Proven Strategies To Exponentially Multiply Sales

By |2020-02-05T12:15:58-07:00February 18th, 2019|Category Leadership|

Do you want to blend into all of the other brands in your category or do you want to stand out on a crowded shelf?  If you don’t want get overlooked in the endless sea of me-too brands.  There is a lot of noise from well-meaning experts telling you what to do and how [...]

4 02, 2019

Know Your Numbers – The Blueprint For Success

By |2020-02-05T11:11:00-07:00February 4th, 2019|Sales/Profit Growth|

The number one question I get asked by brands listening to my podcast and reading my weekly newsletter is what are the best reports I need to drive sales and grow my brand? Sadly, most brands use reports that do not reflect how consumers buy their products - even the big brands. This is [...]

26 01, 2019

Natural Brands Have A Competitive Disadvantage – I am committed to changing this

By |2019-03-23T13:21:49-06:00January 26th, 2019|Category Leadership|

Hi, I’m Dan Lohman.  Whether you’re a startup brand or have been in business for years with retail distribution, you’re in the right place.  Over the past few years, many people have shared with me their frustration: “There is no specific training in the natural industry  that addresses the common challenges most brands face,  [...]

23 01, 2019

If you want to sell more and grow beyond other brands in your category, you need to use strategies they overlook!

By |2019-03-14T14:14:00-06:00January 23rd, 2019|Tip Of The Week|

Never discount the power of learning a new skill or strategy. There is always a benefit from learning from other brands who have solved a specific bottleneck. Their stories are inspirational and motivational.  The challenge is that you created a disruptive product that is better than other products you compete with. So, how do [...]

14 01, 2019

Land more shelf space with the perfect sales pitch

By |2020-02-05T10:53:56-07:00January 14th, 2019|Sales Story Optimization|

As competition increases, especially in natural, so does the expectation retailers have of the brands they carry. Does your brand sales story resonate? "Shoppers don’t buy your products because your mission and values align with them, they buy your products because their mission and values align with your brand” Most brands messaging focuses on [...]

17 12, 2018

Effective merchandising strategies, how to strengthen your shelf placement

By |2019-03-22T18:37:18-06:00December 17th, 2018|Merchandising Effectiveness|

You've worked hard to develop an amazing product that will revolutionize the industry and meet unmet consumer needs. You've also managed to gain distribution at key retailers and shoppers love your product. So, what are you doing to keep your product on store shelves? Most brands and retailers put all their effort and energy [...]

26 11, 2018

The benefits of a strong collaborative manufacturer/retailer relationship

By |2019-03-22T18:42:31-06:00November 26th, 2018|Sales Funnel Magnification|

Selling in the natural channel means wanting more; greater transparency, simple easy to read and understand labeling, high quality ingredients, a commitment to fair trade, a high degree of integrity in the way we conduct ourselves, and a commitment to sustainability.  The level of innovation and creativity that companies put into their brands, their [...]

5 11, 2018

4 Digital Strategies To Maximize Trade Marketing ROI

By |2019-03-22T18:53:59-06:00November 5th, 2018|Trade Marketing ROI Increase|

Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials – the primary goal of every promotion.  While rewarding loyal shoppers to make repeat purchases can prove beneficial, [...]

17 10, 2018

Maximize each and every selling opportunity – never miss an opportunity to put your best foot forward

By |2019-03-14T14:39:04-06:00October 17th, 2018|Tip Of The Week|

Most promotional spending is wasted or ineffective. The goal of every promotion should be to introduce your product to new customers. Current strategies do little to drive sustainable growth. Brands need to do more than “rinse and repeat” previous promotions to stand out in a crowded category.  Trade spending includes everything needed to get [...]

10 09, 2018

Goal setting – the strategic blueprint to success

By |2019-03-22T19:22:10-06:00September 10th, 2018|Product Performance|

How advanced are your goal-setting skills? Scorecarding will give you a distinct competitive advantage in any economy and across every channel. Effective goal setting is the most important part of a brand's strategy across every business function. Without well-defined goals and objectives, you will never know if and when you hit your target.  More [...]