1 08, 2018

Innovation is the key to growth

By |2019-03-14T15:02:59-06:00August 1st, 2018|Tip Of The Week|

Innovation is the key to every brand’s success BUT there is a night-and-day difference between innovation in mainstream and natural. This is because true natural product innovation is what's responsible for the sustainable growth across all categories. It sets you apart from your mainstream competitors because natural brands have a more intimate relationship with [...]

30 07, 2018

The natural channel, innovation that focuses on real consumers

By |2019-03-22T19:51:24-06:00July 30th, 2018|Brand Engagement|

New healthy focused product innovation is the fuel that's growing natural product sales. The natural channel is the R&D of the entire healthy better-for-you industry.  This is because natural brands and retailers have a close personal relationship with their core shoppers. Thousands of new products are launched every year with most of them failing.  I’ve [...]

25 07, 2018

Know your numbers

By |2019-03-14T15:04:43-06:00July 25th, 2018|Tip Of The Week|

Having a generic canned topline report is a great place to begin your analysis BUT it’s not enough to differentiate you with retailers. Here’s why this matters and what you need to do to drive sustainable sales. Savvy retailers already know how your brand is performing on their shelves. They need real actionable insights [...]

18 06, 2018

Getting To First Base – With Consumers

By |2019-03-22T20:10:28-06:00June 18th, 2018|Distribution Expansion|

Most of us spend our days constantly looking to make a dramatic improvement in whatever project we’re working on. We see our competition getting ahead but can't seem to find ways in our busy schedule to keep up. As a result, this creates a lot of stress and can act as a huge distraction [...]

21 05, 2018

Important questions to grow sales and satisfy shoppers

By |2019-03-22T20:55:01-06:00May 21st, 2018|Shopper/Loyalty Engagement Enhancement|

No two brands are alike just as no two shoppers are alike.  So why is it that so many brands, retailers, and experts offer a “one size fits all” approach to every aspect of their communications?  While the promise of the perfect turnkey canned solution sounds great, we are all skeptical of such claims.  [...]

29 11, 2017

SECRETS 016 The creative strategy to introduce your brand to retailers with guest Sarah Davidson and Joseph Tarnowski from ECRM

By |2019-03-15T13:23:27-06:00November 29th, 2017|Podcast, Sales Funnel Magnification|

The key to every brand's success is getting it found on retailers shelves. Shoppers can’t buy your products if they can’t find them. This can be a very expensive and difficult, especially for new brands. Today’s episode is about simplifying this. When you launch your brand, there's a tried-and-true way of [...]

21 09, 2017

SECRETS 003 Check list for Entrepreneurial Brands with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T14:12:35-06:00September 21st, 2017|Podcast, Sales Story Optimization|

Hello, thank you for joining me today.  Today we are going to talk about the checklist for entrepreneurial brands. Here are some of the things we are going to talk about: how to maximize your relationship with brokers, distributors, and retailers, insider secrets, what the big brands know, how to tell [...]

6 09, 2017

Trade shows are important BUT are they worth the expense? 3 simple steps to maximize your ROI

By |2019-03-23T11:16:09-06:00September 6th, 2017|Brand Engagement|

Trade shows, like The Natural Products Expo, can be an important part of your selling strategy BUT are they worth the expense? Doing these 3 simple things will help get the most out of every trade show. Trade shows allow you to get your product in the hands of your peers, retailers, the press, [...]

25 07, 2017

Category management strategies to increase shopper satisfaction and ROI

By |2019-03-23T12:41:08-06:00July 25th, 2017|Resource Integration|

Every brand and retailer want to maximize their ROI (return on investment). Who doesn't! The goal of True Category Management is to leverage the strengths of your brand to drive sustainable sales and shopper satisfaction on retailer shelves. This includes the way brands merchandise and promote their products.  It can help take the guesswork [...]

18 07, 2017

Simple solutions to maximize broker/distributor effectiveness

By |2019-03-23T12:49:15-06:00July 18th, 2017|Sales Funnel Magnification|

Most brands have a love/hate relationship with their brokers and distributors. That's because brokers and distributors support multiple brands at the same time.  This means that they have a limited amount of time to focus their attention on your brand. Brokers and distributors provide a valuable service helping natural organic brands grow quickly and [...]