1 10, 2019

Trade Management Essentials To Grow And Scale Your Brand

By |2019-10-01T15:37:06-06:00October 1st, 2019|Trade Marketing ROI Increase|

The art and science of getting your products on more store shelves and into the hands of more shoppers - without going bankrupt in the process. Sell more, gain more runway. It’s estimated that 25% of a brand's gross sales are tied to their trade management budget. The challenge is that over 70% of [...]

22 06, 2019

Strategic experimentation – strategies to maximize your retail merchandising

By |2019-06-23T16:02:17-06:00June 22nd, 2019|Merchandising Effectiveness|

To begin with, I suggest every store needs to have a competitive set. A competitive set is a merchandising strategy that helps you compete more effectively in your market. Let me explain.  When a shopper comes into your store, they compare your product selection, merchandising and pricing to your local competitors. You should ideally [...]

14 05, 2019

A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth

By |2019-05-14T16:33:59-06:00May 14th, 2019|Tip Of The Week|

Your business strategy is your roadmap to success. It will help keep you from getting distracted and keep your brand from getting derailed. It should keep you on the path toward achieving your goals.  A well written and well-defined business strategy can help you get your product on more store shelves and into the [...]

17 10, 2018

Rich attribution – the real power behind the data

By |2019-03-22T19:04:23-06:00October 17th, 2018|Resource Integration|

The real value in any data is its accuracy. One of the biggest challenges syndicated data providers have is in keeping up with all the new item introductions in addition to any item changes manufacturers make. I spent a good part of my career while working for some of the largest CPG companies in [...]

10 01, 2018

Don’t Ignore Healthy Center Store Products

By |2019-03-23T09:06:15-06:00January 10th, 2018|Category Leadership|

Are you committing retail malpractice? Don’t ignore healthy center store products.  Most of us grew up believing that the healthy products could only be found along the parameter of the store. We were taught that any of the products in the center the store were either highly processed, chemically enhanced, or contained artificially fortified [...]

28 12, 2017

When should you hire a professional consultant and do you really need one?

By |2019-03-23T09:08:22-06:00December 28th, 2017|Sales Funnel Magnification|

It is nearly impossible to be an expert in every area of your business. Professional consultants are a great way to fill in the gaps and add value. They can evaluate and assess your strategies to help you fill any gaps and identify things you may have overlooked.  They can also provide a fresh [...]

21 12, 2017

How independent natural retailers can grow sales in a hyper-competitive market

By |2019-03-23T09:11:15-06:00December 21st, 2017|Shopper/Loyalty Engagement Enhancement|

How can independent natural retailers remain competitive and grow in a hyper-competitive market?  This is a question I get asked a lot.  This a question that needs to also include the brands these retailers sell.  Most small brands owe their very existence and their start to the small retailer that took a chance on [...]

20 12, 2017

Clean label, the heart of organics and the future of retail

By |2019-03-23T09:13:21-06:00December 20th, 2017|Category Leadership|

We’ve all heard that healthy natural organic products are driving sustainable sales across all categories, but what does that really mean and what are the key drivers retailers and brands should be paying attention to? Natural and organic products are driving the sustainable growth in mainstream retail.  In the 2016 Category Management handbook, I [...]