SECRETS 147 David Lemley With Retail Voodoo, Why Brands Need To Become Good Citizens To Win Over Future Shoppers

By |2020-04-26T12:32:45-06:00October 9th, 2019|Podcast, Sales Story Optimization|

Sustainable brand growth that attracts future shoppers will be tied to ethical practices including conscientious human-like characteristics. Aligning with mission-based causes, Citizen Brandhood is the focus of David’s new book, Beloved & Dominant Brands.   Welcome. The primary thing that sets natural brands apart from their mainstream competitors is the [...]