SECRETS 147 Why Brands Need To Become Good Citizens To Win Over Future Shoppers With David Lemley From Retail Voodoo

By |2019-10-09T09:16:25-06:00October 9th, 2019|Podcast, Sales Story Optimization|

Sustainable brand growth that attracts future shoppers will be tied to ethical practices including conscientious human-like characteristics. Aligning with mission-based causes, Citizen Brandhood is the focus of David’s new book, Beloved & Dominant Brands.   Welcome. The primary thing that sets natural brands apart from their mainstream competitors is the Achilles [...]