Natural Products Archives | Page 2 of 3 | BRAND SECRETS AND STRATEGIES
28 03, 2017

The biggest change to natural since organic

By |2019-03-23T19:19:14-06:00March 28th, 2017|Category Leadership|

Things are changing all the time, especially in natural. We've recently seen stories regarding Albertsons in preliminary talks about a deal to acquire Sprouts, and Whole Foods partnering with Nielsen and Dunnhumby.  This is the potential beginning of a major shift in the way natural brands and retailers do business. Advanced business strategies like [...]

20 03, 2017

How to Get the Most Out of Expo West

By |2019-03-25T09:43:49-06:00March 20th, 2017|Product Performance, Video|

Trade shows are an excellent opportunity for brands to showcase their new items to retailers and consumers.  Retailers are always on the lookout for innovative new items their shoppers want. Trade shows provide an opportunity for retailers to shop natural organic brands in much the same way consumers shop their stores. “You never get [...]

17 03, 2017

The heart of the natural channel – natural brands and retailers

By |2019-03-23T19:44:40-06:00March 17th, 2017|Shopper/Loyalty Engagement Enhancement|

Natural organic brands are the lifeblood of all of the trends focused on improving health and vitality. They are the R&D of the consumer packaged goods industry because they address the unmet needs of health-conscious consumers. Natural brands owe their existence to the retailers that sell their products. Natural organic brands are driving sustainable [...]

27 02, 2017

Top Five Strategies for Brands to Maximize Their Expo West Experience

By |2019-03-23T20:03:05-06:00February 27th, 2017|Brand Engagement|

Trade shows like Expo West are an excellent opportunity for brands to showcase their new items to retailers and consumers.  Retailers are always on the lookout for innovative new items their shoppers want. Trade shows provide an opportunity for retailers to shop natural organic brands in much the same way consumers shop their stores. [...]

11 02, 2017

Natural organic products are driving total store sales

By |2019-03-23T20:19:01-06:00February 11th, 2017|Shopper/Loyalty Engagement Enhancement|

Natural products are driving growth in most every category across all channels. Shoppers are looking for healthier alternatives to supplement their diets. Health conscious shoppers read labels carefully because they want to know what is in their food and how it was produced. But what about the fresh food departments typically found around the [...]

7 12, 2016

GMOs: Today’s Challenges, Tomorrow’s Opportunities

By |2019-03-24T19:42:40-06:00December 7th, 2016|Product Performance, Video|

By: Daniel Lohman, CPSA Published By Natural Products Insider The majority of consumers are searching for healthier alternatives at restaurants and on their favorite retailer’s shelves.  66%* of consumers eat healthier now than before.   This accounts for the huge increases in both the organic and non-GMO segments, up 16% and 17% percent respectively. There's [...]

30 11, 2016

The 2016 election and natural products … what do they have in common?

By |2019-03-24T19:47:16-06:00November 30th, 2016|Product Performance|

By: Daniel Lohman, CPSA Published By Whole Foods Magazine The 2016 election taught us a lot about our country.  We learned that there were large groups of people who felt unappreciated and ignored for many years and people who felt that their voices were not heard in this year’s election. I can boil this [...]

16 11, 2016

Grow Center Store Sales With Healthy Better-For-You products

By |2019-03-24T19:52:32-06:00November 16th, 2016|Sales Funnel Magnification|

Consumers are always looking for solutions to improve their vitality and health.  You can't listen to the radio, turn on the TV, or read anything without seeing a story focused on improving our health.  While the majority of articles are focused on healthier trends, some of the focus on things we should avoid.  For [...]

12 06, 2016

Natural organic products are fueling sustainable growth in center store

By |2019-03-24T20:46:24-06:00June 12th, 2016|Category Leadership|

Natural organic products are breathing renewed life into center store. They're driving sustainable sales in almost every category as consumers continue to look for healthier alternatives throughout the entire store. The notion that center store should be avoided due to all of the preservatives, artificial colors, chemicals and hard to pronounce additives is no [...]

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