1 10, 2019

Trade Management Essentials – Strategies To Grow And Scale Your Brand

By |2019-10-01T14:36:22-06:00October 1st, 2019|Tip Of The Week|

Every dollar spent to get your products into the hands of shoppers falls under the umbrella of trade marketing. The challenge is that most promotional spending is largely ineffective and wasted. Effective promotions expand your brand’s runway, grows sustainable sales and it maximizes your promotional ROI.  Trade marketing encompasses every effort required to get [...]

19 11, 2018

What all successful product promotions must include

By |2019-03-22T18:44:53-06:00November 19th, 2018|Price/Promotion Optimization|

Successful product promotions don't just grow sales. They add rocket fuel to your Here's what you should consider before running your next promotion. This is something I cover in-depth on my podcast including SECRETS 090 Proven strategies to maximize trade marketing ROI with Daniel Lohman of CMS4CPG, in articles, and in my mini course [...]

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