Trade Marketing Archives | BRAND SECRETS AND STRATEGIES
1 06, 2020

Proven Strategies To Maximize Your Trade Marketing ROI

By |2020-06-09T06:56:55-06:00June 1st, 2020|Trade Marketing ROI Increase|

What is trade marketing and what are the benefits of trade marketing? Trade marketing includes everything required to get your product in the hands of a shopper. It is the primary growth driver for all CPG brands. The goal of every promotion is to introduce your product to new shoppers – period! The challenge is [...]

21 04, 2020

SECRETS 184 5 Top Strategies To Save Money By Dramatically Reduce Deductions, Dan Lohman With Brand Secrets And Strategies

By |2020-04-29T21:36:03-06:00April 21st, 2020|Podcast, Trade Marketing ROI Increase|

Tired of feeling like an ATM machine? Stop throwing money away! Deductions are a huge drain on your finances. Not all are valid. They can derail & bankrupt your brand placing a huge burden on your cash flow & negatively impact all aspects of your business. [...]

5 11, 2019

SECRETS 151 Mike Forbes With Alter Eco, Full Circle Sustainability – Sales Success Customer First Strategies

By |2020-04-04T21:20:01-06:00November 5th, 2019|Podcast, Trade Marketing ROI Increase|

Knowing your numbers & having a solid strategy to manage your trade marketing will level the playing field & give you a sustainable competitive advantage. It begins with customer first strategies that align your brands values with shoppers through story. Welcome, there's a hard way and an easy way to do [...]

15 07, 2019

Marketing Success Strategies – What Every Brand SHOULD Do

By |2019-07-15T20:35:17-06:00July 15th, 2019|Tip Of The Week|

A lot of brands approach marketing as an afterthought - Big mistake! Hear how one brand achieves a huge competitive edge making their customers their highest priority. Hint, it’s not rocket science, just good old fashion two way authentic communication. The achilles heal of big brands is that they apply the outdated “tried and [...]

19 11, 2018

What all successful product promotions must include

By |2019-03-22T18:44:53-06:00November 19th, 2018|Price/Promotion Optimization|

Successful product promotions don't just grow sales. They add rocket fuel to your Here's what you should consider before running your next promotion. This is something I cover in-depth on my podcast including SECRETS 090 Proven strategies to maximize trade marketing ROI with Daniel Lohman of CMS4CPG, in articles, and in my mini course [...]

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