It’s not enough to make an amazing product that will revolutionize the way we eat. Business is complicated both in online and in traditional retail. The more you know, the more effective you will be when it comes to growing sustainable sales by getting your products on more store shelves and into the hands of more shoppers.
Few entrepreneurs look forward to or get excited about “the numbers”. We all understand that knowing your finances is critical to your success but did you know that knowing how to understand your sales data is equally important?
It’s true! Knowing how well your brand is performing on a retailer's shelf is critical to your brand survival. It also dictates your sales strategy including your promotional strategy.
What if I told you that there was a better way to manage these important strategies, would you be interested?
When you think of your business strategy, you think of how much it will cost to gain distribution, promote your brand, and maintain your brand on a store shelf. The myth is that your checkbook is the most important tool in your arsenal.
The reality is that your loyal shopper is far more important and savvy retailers know this.
Savvy retailers want your help to drive your shoppers into their stores. This requires that you know your numbers well beyond any generic canned topline report.
The greatest opportunity for every brand is to become an expert in the key sales drivers in your category. You need to understand how your shopper is responsible for driving those profitable growth trends. This means having the ability to dig deeper into the numbers to identify the best story to support your brand. This means learning strategies your competitors overlook – the strategies taught on my podcast, in my content, and in my courses.
The Essential New Item Checklist – The Recipe For Success
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
Empowering Brands | Raising The Bar
Ever wish you just had a roadmap? Well now you do!
Don't miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.
All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!
Image is the property of CMS4CPG LLC, distribution or reproduction is expressively prohibited.